Digital Marketing for Startups Rajesh Menon 25 years

Digital Marketing for Startups

Rajesh Menon • 25 years of marketing experience • Agency Side : • Mc. Cann Erickson, Digitas Solutions, Impact Marketing • Client side : • Godfrey Philips, Brandquiver Ltd • Started Impact Marketing in 2006 • Zero to 36 crores in 4 years • Started up & failed in 6 other startups • Sold 1 division of Impact in 2015 • Now focused on running 2 businesses • Agencyonnet. com - B 2 B Saa. S tool • Impact- Service as a Product play • Avid Blogger @aon_menon https: //www. linkedin. com/pub/rajesh-menon/4/469/223

Make Yourself Discoverable

How will your prospects discover you? 1. They will read about you 2. They will hear about you 3. They will hear others say things about you 4. They will listen to you 5. They will watch about you

Make Yourself Discoverable

What can you make yourself discoverable about your startup?

Make Yourself a Super Hero

Knowledge Man Opinion Man Who do you want to be perceived as ?

Publicity Man Or you could just plain be idiotic, crazy, stupid and get a ton of publicity

You = Your Startup

Make yourself discoverable on these platforms

2 Make Your Product Benefit Discoverable

Don’t make the discovery journey as difficult as in the movie!

Sell the Sizzle, Not the Steak

Do your users have the control to make your product discoverable ?

How easy is it for your prospect to find out about your product ?

1 2 3 Sell benefits User Promotability Make it easy

What is the value your product benefits bring to their lives?

Translate those benefits into valuable content

In a nutshell + Your brand imagery Valuable content Will make your digital marketing efforts pay off

Promoting YOU Where • Select social media platforms depending on your business • 3 rd party content platforms • Live Events like this one Find your Niche/Expertise/ Area and stick to it. Don’t Give Up! How • Blog/Vlog/Podcastwhichever makes it easier for you. • Blow your Horn • Blog/Vlog/Podcast for others. • Find speaking opportunities

Your Product Benefits • Create Valuable Content that your customers want – It’s not necessarily what your product is !! • Have a distribution strategy in place to disseminate that content

What is Valuable Content? ?

Content Dissemination SEO Social Shares Blog & share Website Convert Visitors to an email database Product Integrate social shares into your product Social Platforms Content Curation Platforms Other Platforms Email Marketing Influencer Marketing

Thank you rajeshmenon@impactmarketingservice. com @aon_menon https: //www. linkedin. com/pub/rajesh-menon/4/469/223