Digital crowdfunding Alex Day Director the Big Give

Digital crowdfunding Alex Day, Director, the. Big. Give. org. uk @Big Give / info@thebiggive. org. uk

What is “digital crowdfunding”? Digital = online Crowdfunding = “It’s a simple idea: if many people contribute small amounts, even costly projects can happen. ” (Nesta) Donations-based crowdfunding Rewards-based crowdfunding Equity-based crowdfunding Community shares Lending-based crowdfunding

About the Big Give The Big Give’s mission is to provide a platform (the. Big. Give. org. uk) to promote causes and inspire people to give. We achieve our mission through: Online match funding campaigns. Showcasing charities and their projects. Providing services which help connect charities, their supporters and philanthropists.

Why match funding? Projects / Charities / Organisations Donors / “The Crowd”

Why match funding? Charities Match funder Donors

Available at: the. Big. Give. org. uk/match-funding

Why match funding? Average charity received £ 9, 514 in match funding in our Summer Give 2016 campaign Charities Match funder 96% charities report gaining new donors & 53% say current supporters gave more Donors 84% more likely to give if match offered. 1 in 3 give more.

Our match funding campaigns 1. Applications 2. Match funding secured 3. Marketing 4. “Double Donations” Charities Donors Match funders

Our match funding campaigns Summer Give Championed by the Childhood Trust Registered charities alleviating the effects of child poverty in London 2016 Average charity size = £ 880 k income 2016 = 25 charities supported / £ 540 k raised Christmas Challenge (our ‘flagship’ campaign) Multiple Champions Launches on #Giving. Tuesday “The Pledge” Match Fund Model Match fund Pledges + Champions d o u b l e s Online Donations

Key lessons learned - as a funder Match funding is an effective tool for supporting charities Time-limited / Themed campaigns focus attention Ensure there is “skin-in-the-game” for the charities supported and help them make the most of the opportunity Scale = momentum

Key lessons learned - as a fundraiser “Doubling donations” very successful at mobilising support Make the most of your backers Set realistic targets - prove the concept and build on it

How you can get involved Tell your constituents about our match funding campaigns - Summer Give / Christmas Challenge 2017 Setup your own fund in the Christmas Challenge 2017 A London’s Giving campaign - 2018? Keep in touch with us! @Big. Give / info@thebiggive. org. uk