Digital Communications Update January Key project work this

Digital Communications Update: January Key project work this month • Brexit website pages launched: http: //www. XXX. org. uk/brexit Are we improving our organisational comms effectiveness and helping audiences successfully access what they need? Page views • Work with registration team to tag incoming enquiries in Front for analysis Change in top viewed pages • SEO audit of e. Bulletin microsite and template changes made • etc Twitter: @XXX Are we driving use of the Register? • 3 social media posts Customer enquiries • Top three themes for incoming email in Front were: Fees (384, up 5%), consultation on standards (302, down 1%) and job vacancies (102, no change) Summary: Seasonal trends meant our Christmas content overtook our general content this month, driven by daily tweets and Facebook posts which had higher than usual engagement • Searches: 4, 503 (up 31%) • e. Bulletin profile updates made: 405 (down 10% month-on-month) Summary: Content changes and social media signposting seem to have led to more actual searches of the Register even through traffic was stable. e. Bulletin profile updates call to action showing diminishing returns Are we effectively informing our audiences about the implications of EU Exit? Are we building stronger relationships with our audiences? • Lighthearted Twitter engagement about ‘Daddy Pig’ from Peppa Pig’s architecture credentials, tweet from reporter at Architects Journal • Linked. In content themes: • 2 social media posts • Hours: no engagement • Views of content: 2, 300 visits (down 12%) • Fee deadline: 2 likes • Register search: 1 likes • Student engagement: 4 likes Summary: Template by helpfuldigital. com Summary:

Digital Communications Update: IDEAS FOR SOURCES OF DATA Key project work this month Are we improving our organisational comms effectiveness and helping audiences successfully access what they need? Sources of data for this: List of non-routine work done this month e. g. • XXX output: web content analysis, updates and journey improvements (where this doesn’t simply duplicate references in key project work box) • Website content reviewed/updated and new web content created • User research interviews conducted/website survey feedback • SEO reviews/changes made • Social media changes: profile updates, follower analysis • Google Analytics (main site): top pages & biggest changes this month, change in average session duration, top downloads • Customer Service data: themes of incoming customer enquiries via email, web form and chat • Internal collaboration work to improve user journeys/customer service Are we driving use of the Register? Sources of data for this: • XXX output: Register content produced/promoted (web, social, e. Bulletin) Are we building stronger relationships with our audiences? • Google Analytics (Register site): number of searches, click throughs to profile pages, source of traffic • e. Bulletin: trend in click-throughs and contact details updates by registrants Sources of data for this: • XXX output: trying new content formats, social media posts published • Links to quality media coverage in mainstream/trade press Are we effectively informing our audiences about the implications of EU Exit? Sources of data for this: • XXX output: Brexit content produced/promoted (web, social, e. Bulletin) • Google Analytics (main site): traffic to Brexit content • Examples of online mentions of XXX by stakeholders e. g. social media, blogs, online forums • Twitter/Facebook/Linked. In: Comparisons of engagement rates with different types of XXX content e. g. stories about title cases, advice for registrants, tools for public • e. Bulletin engagement – trend click through rates • e. Bulletin microsite – trent in average session duration, top stories read Template by helpfuldigital. com