Digital Audio Content On Demand Digital audio is

Digital Audio Content On Demand

Digital audio is about more than just music. Whenever, Wherever and However You Want… Digital spoken-word programs from top personalities & content producers listened to by millions for free.

Winner 2014 | Serial/This American Life/Chicago Public Media An audio game-changer, this compelling, multi-episode podcast closely examined the evidence against an 18 -year-old facing a life sentence for murder, illuminating disturbing flaws in the justice system along the way. The first unquestionably mainstream podcast, it has been downloaded nearly 60 million times.

140 Million Monthly Downloads & Growing

We have the Hosts, the Guests and the Star Power to influence your audience! Aaron Eckhart - Adam Mc. Kay - Aisha Tyler - Al Roker - Alan Thicke - Alec Baldwin - Andy Cohen - Arnold Schwarzenegger - Aziz Ansari - B. J. Novak - Bill Hader - Billy Crystal - Bob Saget - Bobbie Brown - Brad Williams - Brande Roderick - Brandon Boyd - Brian Wilson - Bryan Callen – Cameron Diaz - Candace Cameron - Carlton Gebhia - Carrie Brownstein - Charlie Daniels - Chris Elliot - Christina Applegate Christina Ricci - Christopher Titus – Dale Earnhardt Jr - Dana Carvey - Dana Gould - Daniel Radcliffe Danny Mc. Bride - Dave Attell - Dave Mustaine - David Koechner - David Spade - David Wild - Donald Faison Donald Trump - Donny Osmond - Duff Mc. Kagan - Eli Roth - Eric Roberts - Eric Stonestreet - Ezra Koenig Fred Armisen - Gabriel. Ie Iglesias - Galanes "GG" Gharachedaghi - Greg Proops - Gretchen Rossi - Harris Ford - Hugh Jackman - Ivan Reitman - Jamie Kennedy - Jared Leto - Jeff Bridges - Jerry Seinfeld - Jerry Springer - Joan Rivers - John Densmore - Jon Favreau - Jon Taffer - Judd Apatow - Kanye West - Kenny Loggins - Kenny Rogers - Kevin Nealon - Kevin Smith - Kim Kardashian - Kim Richards - Kit Harrington – Korie Robertson - Kristen Takeman - Kris Kardashian - Louie Anderson - M Shadows - Marc Maron - Maria Menounos - Marianne Williams - Mark Mc. Grath - Marilyn Manson – Matthew Modine - Martina Mc. Bride Meredith Viera - Michael Ian Black – Moby - Neil de. Grasse Tyson - Nick Offerman – Nicole Scherzinger Oliver Stone - Pamela Anderson - Patricia Heaton - Patti Stanger - Patton Oswalt - Perry Ferrell - Quinton "Rampage" Jackson - Rick Springfield – Ricky Gervais - Sean Stewart – Slash - Stan Lee - Steve O - Taylor Locke - Tenacious D - Tito Ortiz - TJ Miller - Tom Arnold – Tom Cruise - Tom Hanks – Tony Stewart Topher Grace - Will Arnett - Will Ferrell - Will Forte - William Shatner All Have Appeared as Guests on Podcast. One Programming

What can you get when advertising in a podcast? Measurable and Accurate Metrics Listeners are active, rather than passive. They choose what programs they want to listen to. Audience can seek out programs specific to their interest. Audio On-Demand, people listen when and where they want. Minimal Advertising Clutter (4 spots per hour) Organically endorsed spots by hosts 15: ’s, : 30’s and : 60’s – Live Reads and Pre Records Ad Insertion technology allowing Geo Targeting and Copy Split capabilities as well as facilitating time sensitive campaigns.

Sponsor and Content Are One Content Integration Creative Full 360 Campaigns Executions Personality Endorsement Trust . com Client Logo No matter where, when or how a program is enjoyed, your brand message is delivered. Host’s Website & Social Channels

Effective Advertising Campaigns Start Here Minimal inventory clutter (4 – 5 units per hour) with maximum separation - Radio and TV have significantly more ads per hour Organically endorsed spots, read by the hosts. Examples below. With over 250, 000 podcasts available, our audience seek out our programs because they follow and trust our hosts. Our audience loyalty is reflected in the success of our direct response advertisers who continue to purchase ads. Integrate your brand into the content of the show. Segment topics can revolve around your brand. Your product can be used during the podcast and guests can leave with your product in hand. The possibilities are as endless as you are creative.

Audio plus visual integration. Sponsorship Splash Ad Banner Forced Video Ad

Pre-Roll Integration on Podcast. One. com

Advertisers have taken notice Podcast advertising began with Direct Response advertisers who were willing to test the new industry. Countless Direct Response advertisers now work with Podcast. One on an ongoing basis. then… the brands took notice. In Year 1, Six brand advertisers tested Podcast. One In Year 2, Thirteen brand advertisers worked with Podcast. One In year 3, Over 60 brand advertisers worked with Podcast. One

Many More And you!

Podcasting Equates to Accountability With third party verification Every download is tracked in our metrics and third party verification reconfirms that your spots were heard. Know how many people hear your spot every time a podcast is downloaded. - Quantitative & Qualitative - Ad Injection - Audience Verification * Or other agency preferred tag companies

Podcast Consumption 65+ % Progressively Stream Episodes 85 -88% Within 48 Hours of Release 88 -96% Prior to Next Release 4% Not Listened To/Listened To Beyond Scope of Research Available

Reach and Growth The Infinite Dial - 2015 • More than seven in ten (71%) now own a smartphone, an increase of ten percentage points from the 2014 report. • Podcasting continues to rise. Monthly Audio podcasts grew from approximately 39 million monthly users in 2014 to approximately 46 million monthly users in 2015. % Who Have Listened to an Audio Podcast 23% 11% 2006 30% 2014 33% 2015 2010 Source: Infinite Dial 2015 2014 2015 Approximately 89 Million in 2015

The Audio Market: Fast Forward Audio Audience Audio Revenue (in millions) $16. 8 $16. 6 ($ in billions) $16. 2 11. 8 11. 1 10. 5 $15. 6 $14. 8 $14. 0 $13. 0 10. 0 9. 4 $11. 8 8. 9 8. 3 7. 7 7. 3 $7. 5 6. 1 $6. 2 5. 1 $5. 3 4. 1 1. 7 2013 2. 3 2014 2. 8 3. 4 $1. 5 2016 Broadcast Radio Rtgs • 2017 2018 2019 Digital Audio Rtgs 2020 2013 $2. 1 2014 $2. 9 2015 $3. 6 2016 Broadcast Radio $4. 4 2017 2018 2019 2020 Digital Audio Sources: Ratings Data: Broadcast ratings from NPR reports and growth based upon last three year trend. Ad supported digital ratings from Webcast Metrics. Revenue Data: Broadcast 2013 revenue from RAB and digital audio ad revenue from Emarketer 2013 -2017

Fall 2014 Share of Ear - Podcast Listeners Podcasts 30% AM/FM Radio 21% Owned Music (CD's, Digital music files, etc. ) 23% Internet Only Music/Radio 12% Sirus XM 5% TV Music Channels (e. g. music Choice) 9% Source: Edison Research. Fall Survey 2014. Podcast listeners (defined as those who reported listening to a podcast in the last 24 hours) spend an average of 5 hours and 50 minutes each day consuming audio.

Shift in Podcast Listening Sample Demographics 2013 2014 Fall Survey 26% 36% 64% Female 74% Male 10% Increase in Male listeners

Ethnicity Sample Demographics 8% 80% 12% Hispanic/Latino Asian/Black/Other White Twice the survey response, nearly the same audience ethnicity as the 2013 survey White – Increased 4% Hispanic/Latino – Decreased 1% Asian/Black/Other – Decreased 3%

Income Sample Demographics < $25, 000 Decreased 2% No Answer Decreased 2% $150, 000 or > Increased 1% 16% 10% 18% 15% 14% $25, 000 to < $50, 000 Decreased 2% 16% $100, 000 to < $150, 000 Increased 4% < $75, 000 to < $100, 000 No Change $50, 000 to < $75, 000 Increased 1%

Number of podcasts listened to per week One 14% 11 or more 15% Six to Ten 9% Average of six podcasts listened to per week Two 22% Four or Five 17% Three 23%

Podcast. One Delivers Real Scale Estimated Weekly Impressions Pandora Spotify Podcast. One Slacker 1. 5 B 190 M 111 M 35 M * Webcast Metrics, Edison Research, Afterbuzz and other industry sources

Impressions Ranker by Network #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Pandora Corporate i. Heart. Media Spotify Corporate CBS Radio Inc. Cumulus Streaming Network *Podcast. One ESPN Radio Corporate NPR Member Stations Slacker, Inc Greater Media Corporate 1, 351, 166, 746 596, 184, 624 237, 396, 096 144, 831, 456 106, 853, 040 71, 805, 245 65, 291, 184 42, 593, 040 40, 472, 208 23, 178, 960 March Impressions te C o rp or a nc , I ck er te ea R NP r M ed ia em Sla tio r S ta be Co o di N Ra ns te rp or a ne as t. O dc et g N Po ES P M Gr ul us S tre am in S R CB Cu m or w In io ad rp C o ify k c. e at or ed t. M i. H e ar Sp ot Pa nd o ra C o rp or at e ia 1, 600, 000 1, 400, 000 1, 200, 000 1, 000, 000 800, 000 600, 000 400, 000 200, 000 0 Sources: Extrapolated from Triton Digital Webcast Metrics March Ranker and *Edison Research (March Report)

Major Shift in Podcast Listening Devices used most often to listen to podcasts 2015 2014 2013 3% 2% 34% 64% 51% Base: Ever listened to podcast Source: Infinite Dial 2015 3% 46% 55% Computer Smartphone or Mobile Device Don’t Know 42%

Audio Podcast Listening “In a typical week, approximately how much time in hours and minutes do you listen to podcasts? ” 2 hours or less 2 - hours 10 -20 hours More than 20 hours Age 55 or Older Age 45 -54 Age 35 -44 Age 25 -34 Age 12 -24 Female Male Total 14 9 7 8 37 Mean 19 28 31 31 24 24 5 11 6 -10 hours 25 25 23 39 29 33 32 21 24 23 18 12 25 13 24 13 22 16 20 12 5 17 9 23 14 21 13 9. 6 11. 4 11. 3 11. 9 7. 2 8. 6 11. 7 10. 9

Audio Podcast Listening “When you listen to audio podcasts, do you ever…” Age 55 or. . . Age 45 -54 44 Age 35 -44 49 Age 25 -34 Age 12 -24 Female 48 38 % Saying “Yes” 55 56 53 56 Click and listen immediately 60 59 70 44 37 Male Total 53 47 47 50 47 57 56 54 58 62 63 Download manually to listen later Subscribe to and download automatically to listen later

Podcasts Listened to Immediately: “In the last month, approximately how many individual podcast episodes have you listened to by clicking and listening immediately? ” Zero Age 55 or Older Age 45 -54 Age 35 -44 Age 25 -34 Age 12 -24 Women Men Total 1 to 10 5 3 2 2 2 11 to 20 52 47 57 51 62 60 52 54 21 to 40 41 or More 15 17 8 17 22 11 18 14 9 20 17 10 20 11 4 14 18 6 21 15 10 19 16 9 Mean 8. 2 10. 7 8. 7 11. 5 10. 4 9. 6 10. 2 10. 1 Compared to 2013, people are listening to more podcasts 1 to 10 decreased, 11 -20 increased, 21 -40 increased, 41 or More increased

CASE STUDIES Amazon Guitar Center Auto Parts

Amazon was a founding sponsor with Podcast. One and continues to sponsor our podcasts. During the podcasts, hosts drive listeners to make their purchases on Amazon. com by clicking through their unique URL’s and banners at Podcast. One. com. This campaign has provided Amazon with millions of dollars in revenue and continues to be successful for both Amazon and Podcast. One hosts. Example read: “Amazon pays me a small commission every time you make a purchase using the banner located at Podcast. One. com. If you want to support my podcast and make a purchase at Amazon with no additional cost to you, please use the Amazon banner at Podcast. One. “ Amazon is a prime example of how well direct response works at Podcast. One. 2014 Amazon for Amazon Banner Podcast. One Clicks Total: 977, 946 Items Ordered Dollars Spent 308, 495 $8, 451, 139. 00

Podcast. One – Guitar Center Week of 6/16/15 (Thur – Sun) 2 pm Cutoff Podcast. One in partnership with Guitar Center created an On. Demand audio network that targeted Guitar Center’s core male demographic for its campaign. Utilizing its top name hosts, Podcast. One was able to deliver the core impressions and drive the promotional message to its listeners. Audio: Podcast. One guaranteed impressions = 3, 289, 033 Podcast. One delivered impressions = 3, 354, 088* Index = 102 *Source: Abacast Delivery and Verifed Display Total Display Impressions = 50, 534 *Source: Google Analytics Total Delivered Impressions = 3, 404, 622 *Sources: Google Analytics/Abacast

Auto Parts Case Study Advertiser: Client X (Campaign A) Objective: Podcast. One guaranteed 475, 135 Impressions with Abacast Execution: Podcast. One used Abacast and DFP Dart Tagging to track impressions during the campaign Campaign A 510, 000 500, 000 490, 000 480, 000 470, 000 460, 000 450, 000 Abacast DFP Delivered Guarantted Results: Dart Tagging resulted in 506, 561 Impressions, over delivery of 6% Advertiser: Client X(Campaign B) Objective: Podcast. One guaranteed 502, 082 Impressions with Abacast Campaign B 535, 000 525, 000 515, 000 Execution: Podcast. One used Abacast and DFP Dart Tagging to track impressions during the campaign 505, 000 Results: Dart Tagging resulted in 531, 531 Impressions, over delivery of 6% 485, 000 495, 000 Abacast Guarantted DFP Delivered

Kit Gray| President Podcast. One Courtside Entertainment Group Podcast. One. com 335 North Maple Drive | Suite 127 | Beverly Hills, CA 90210 Phone 310 -858 -0888 | Fax 310 -362 -8911 | Email kit@podcastone. com