Digital Agenda for Europe Supporting Innovation Bror Salmelin
Digital Agenda for Europe Supporting Innovation Bror Salmelin Advisor to the DG European Commission bror. salmelin@ec. europa. eu
EU 2020 Europe 2020 puts forward three mutually reinforcing priorities: • Smart growth: developing an economy based on knowledge and innovation. • Sustainable growth: promoting a more resource efficient, greener and more competitive economy. • Inclusive growth: fostering a high-employment economy delivering social and territorial cohesion. • • • 2
The 7 action areas encompassing 101 Actions and 31 legislative proposals A vibrant digital single market Fast and ultra fast internet access Interoperability and standards Research and innovation Trust and Security Enhancing digital literacy, skills and inclusion ICT-enabled benefits for EU society • • • 4
Digital public services 50% EU citizens use e. Government Member States have online cross-border public services 100% ALSO: EU citizens access e. Health online • • • 5
Innovation? • Make things happen! • Science based linear innovation is NOT mainstream anymore! • • User-centric innovation Open innovation Systemic innovation Experimental mash-up • Require – Environments with courage – Funding with courage – Processes with courage (curiosity, exploration) • Is Europe a good place to merge these? Values, ways of doing business, links cross-border? Technology infrastructure? Leadership? • • • 7
The World is Flat - a level Playing Field ? • • • 8
The World is…spiky (by Richard Florida) • • • 9
www. NIC 40. org • • • 10
• • • 11 www. NIC 40. org
Innovating together! Open Innovation Citizens and users Expertise Application Environments Organisation and methods Technology and Infrastructure Creative Commons; tools, IPR, practise, experience • • • 13
Innovation moving out of the Lab Centralized inward looking innovation Closed Innovation Externally focused, collaborative innovation Open Innovation Ecosystem centric, crossorganizational innovation Innovation Networks Sources: Chesbrough 2003, Forrester 2004, von Hippel 2005 • • • 14
Action space for Living Labs along the technology adaption cycle User Involvement Enthusiasts Early Majority (Pragmatics) Early Adopters (Visionaries) Mainstream Users Living Labs: User-driven open innovation involving all relevant players of the value network Action Space for Living Labs Fundamental Research Applied Research Public & Private research funding * Mac. Donald and Associates, 2004 Demonstration Piloting Service & Product Development Business-Citizens-Government Partnerships Seed Money Chasm** Pre-Commercial Gap* Venture Capital Market Industry Banks ** Geoffrey A Moore: Crossing the Chasm, 1999
European Innovation System? Ideas People, users Enterprises Openness in the process Leaders Local/Regional flavor FROM END PRODUCT CAN NOT BEEN SEEN THE COOKING PROCESS IN DETAILS: BUT IT REQUIRES RIGHT INGREDIENTS, ENERGY AND COOKING LOCAL FLAVORING The cooking pot (Living Labs) THE FIRE: Public – Private – Civic partnership ØCreative commons ØPrecommercial Public Procurement • • • 17
More Information • FP 7: http: //ec. europa. eu/fp 7/ict • www. openinnovation-platform. eu • DG Information Society and Media: Directorate H; ICT addressing Societal Challenges – bror. salmelin@ec. europa. eu • • • 19
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