Digital Accessibility Why its right for COMPANY NAME
Digital Accessibility Why it’s right for COMPANY NAME right now COMPANY INFO GOES HERE
• LIST POINTS HERE Why COMPANY is concerned about digital accessibility
Today’s Discussion Why digital accessibility? 1. What is Digital Accessibility? 2. A Backdrop of Awareness: Our Socially and Legally Aware Culture 3. The Benefits of Accessibility: Quantified ROI and Risk Management 4. Addressing Roadblocks: How do we convince others? COMPANY INFO GOES HERE
What is Digital Accessibility? Understanding how people with disabilities interact with websites and software COMPANY INFO GOES HERE
What does “digital accessibility” mean? People living with disabilities can easily access information found on websites, mobile applications and software programs. This may include assistive devices, it may not.
4 major groups recognized by US government: • Mobility • Cognitive • Hearing • Sight What type of disabilities do people live with?
What makes IT inaccessible? One issue that makes websites and software inaccessible is improperly identified HTML. theweco. com 7
What makes IT inaccessible? Other issues stem from when the needs of disabled users are not considered in design and content management choices. theweco. com 8
Our Socially and Legally Aware Culture Human Rights and Social Responsibility Govern our Choices and May Also Support Our Choice to be Accessible COMPANY INFO GOES HERE
The Socially Driven Marketplace “According to a 2013 survey, 2. 5 billion consumers worldwide, representing 36. 4 percent of the global population, are ‘aspirationals’ —they define themselves in part through brands, and yet believe they have a responsibility to purchase products that are good for the environment and society. ” -BBMG “From Obligation to Desire” study COMPANY INFO GOES HERE
Cause Sponsorship • $2. 23 billion 2019 • 4. 5% increase over 2018 COMPANY INFO GOES HERE SOURCE: Edelman’s 2018 Brand Study
The Consumer that Cares Chooses to do business with organizations that demonstrate they are: • Responsible (86%) • Caring (85%) • Advocate for issues (81%) • Protect the environment (79%) SOURCE: ”Purpose 2020” Report (Kantar-2018) COMPANY INFO GOES HERE
December 2017: ADA Web Rules Withdrawn Has the train left the station? • Strong trend of rulings against defendants • Lawsuits continue to be filed COMPANY INFO GOES HERE
Legal Obscurity and ADA Lawsuits • • Lawsuits 12000 10000 8000 2015: 4, 789 2016: 6, 601 2017: 7, 633 2018: 10, 163 • 33% increase from 2013 • Figures expected to increase in 2019 6000 4000 2000 0 2015 2016 2017 Lawsuits 2018 SOURCES: Lainey Feingold and Seyfarth/Shaw findings on website inaccessibility lawsuits COMPANY INFO GOES HERE
Does Fear Motivate? To a point. Belief in an initiative yields longer term impacts. COMPANY INFO GOES HERE
The Benefits of Accessibility Quantified ROI and Risk Management COMPANY INFO GOES HERE
Accessible Design is More Inclusive COMPANY INFO GOES HERE
A growing number of us need digital accessibility • 22. 1% of Americans live with a disabilities (US Census 2012) • 54 % of adults living with a disability go online (Pew Internet Project 2011) The number of us living with disabilities will grow as our population ages. COMPANY INFO GOES HERE
Accessible Design is Welcoming COMPANY INFO GOES HERE
Accessible Design Improves Usability for Everyone COMPANY INFO GOES HERE
Accessible Design Improves SEO COMPANY INFO GOES HERE
Accessible Design Manages Risk COMPANY INFO GOES HERE
Accessible Design Improves Your Image COMPANY INFO GOES HERE
Accessible Design Inspires Innovation COMPANY INFO GOES HERE
Addressing Accessibility Roadblocks What’s holding us back? COMPANY INFO GOES HERE
A Culture of Unspoken Nonacceptance Observations surrounding disability inclusion: • Discomfort • Responsibility is someone else’s • It doesn’t impact us: • We don’t hire or do business with this demographic = cost cannot be justified COMPANY INFO GOES HERE
Disability Demographic Shifts • Largest minority group in US and globally • 20% of US population • 1 out of 5 potential customers • Projected to grow exponentially as Baby Boomers retire COMPANY INFO GOES HERE
“With the youngest of the baby boomers hitting 65 by 2029, the number of people with visual impairment or blindness in the United States is expected to double to more than 8 million by 2050…” Blindness in the US COMPANY INFO GOES HERE -National Institutes of Health / May 2016
What is holding us back? • POINTS CAN GO HERE COMPANY INFO GOES HERE
What are the basic facts? Making a Business Case for Accessibility Facts From We. Co Broaden the reach of audiences Increase traffic to the website Expand potential market share Increase search ranking potential Improve the site and increase usability for all visitors Generate positive PR and brand awareness Demonstrate a commitment and care for people with disabilities Comply with legislation to reduce legal liabilities Protect the brand Standardize Web design, build and maintenance Cut overall production costs. COMPANY INFO GOES HERE
THE QUESTIONS: “Can we afford it? ” or “Can we afford NOT to do it? ” Is being accessible good business? COMPANY INFO GOES HERE
• WHAT COMPETITORS ARE DOING FOR ACCESS • WHAT CLIENT EXPECTATIONS ARE Our Competitors and the Market COMPANY INFO GOES HERE
Accessibility doesn’t happen overnight “Accessibility is a journey that includes much more than changes in code. It’s the change inside of us that is the most important one of all. ” -Lynn Wehrman World Information Architecture Day 2019 COMPANY INFO GOES HERE
“Accessibility is a process, not a feature. ” -Jon Metz Accessibility Expert COMPANY INFO GOES HERE
Next Steps • LIST ITEMS YOU PROPOSE YOUR ORGANIZATION DO TO MOVE FORWARD HERE COMPANY INFO GOES HERE
This presentation template was provided by We. Co Accessibility Services Not your typical accessibility company: As a mission-base company made of up digital technologists who live with disabilities. Find a wealth of info and free resources at: theweco. com © 2020 The Wehrman Collaborative LLC theweco. com The We. Co logo is the trademark property of The Wehrman Collaborative, LLC. All rights reserved. Other images in this presentation are Creative Commons royalty free and not the property of The Wehrman Collaborative. Use at your own discretion.
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