Difusin y Comunicacin Piura the sensibilization campaign Colective

Difusión y Comunicación

Piura: the sensibilization campaign Colective and participative designed to “approach” climatechange issues to the people´s daily life, also generating interest and support of the media and local leaders to support political decissions. Climate is changing, so should we Basic Budget: posters, radio Spots, press notes, participatory workshops, basic info to municipalities, personnel training Intriga Messages prioritized considering socio human approach (gender analysis) Intriga 2

Piura: the sensibilization campaign • Created in a partcioative way with at least 120 local leaders in 4 areas of the river basin • 36 municipalities of the river basin were involved • 40 media os hoy replican CC • The regional media used in the campaign reach at least 1 million people. • The main goal; to change mentalities and attitudes toward a prevention one Regional Decree in Piura • Consider the results and findings of the studies in the regional strategical planning process • First step toward the generation of regional strategies of adaptation taking into account the info of the studies

Mantaro Campaign Designed to generate a lot of interest in a short time in the population and in the media. Supported by an agressive press campaign with the information obtained from the vulnerability studies done in the Mantaro river basin. Orientated to involve and demand action from the Regional Government Newspaper support campaign

Mantaro: Quién agarra esta papa quema? (who grabs this hot potato? ) The Regional Government sign a regional law considering the formation of a technical group of CC to: • CC prioritized issues considered for adaptation. • Ensure dissemination in neighbor areas of the river basin • Generate the Regional Adaptation Strategy