Differentiation Generic Strategy Ashley Heyliger Michael Porters Three

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Differentiation Generic Strategy Ashley Heyliger

Differentiation Generic Strategy Ashley Heyliger

Michael Porter's Three Generic Strategies Cost Leadership strategy n Differentiation Strategy n Focus Strategy

Michael Porter's Three Generic Strategies Cost Leadership strategy n Differentiation Strategy n Focus Strategy n (Dess, G. G. Lumpkin, G. T. Eisner, A. B. Mc. Namara, G. 2012)

Differentiation Generic Strategy n Forms of Differentiation: ¨ Prestige or brand image ¨ Technology

Differentiation Generic Strategy n Forms of Differentiation: ¨ Prestige or brand image ¨ Technology ¨ Innovation ¨ Features ¨ Customer Service ¨ Dealer Network (Dess, G. G. Lumpkin, G. T. Eisner, A. B. Mc. Namara, G. 2012)

Differentiation Generic Strategy (BMW Logo, 2013) (Apple Logo, 2013) (Honda Motorcycle Logo, 2013) (North

Differentiation Generic Strategy (BMW Logo, 2013) (Apple Logo, 2013) (Honda Motorcycle Logo, 2013) (North Face Log, 2013)

Microsoft (Microsoft Logo, 2012) (Windows, 2013)

Microsoft (Microsoft Logo, 2012) (Windows, 2013)

Microsoft Is it a tablet? Is it a laptop? (Joe Raedle , 2013) It's

Microsoft Is it a tablet? Is it a laptop? (Joe Raedle , 2013) It's a Microsoft Surface Tablet (Taormino, M. , 2013)

Microsoft Surface Tablet Series (Surface Tablet , 2013) (Taormino, M. , 2013)

Microsoft Surface Tablet Series (Surface Tablet , 2013) (Taormino, M. , 2013)

Microsoft

Microsoft

References n Windows (2013). A History of Windows Highlights from the First 25 Years.

References n Windows (2013). A History of Windows Highlights from the First 25 Years. Retrieved from http: //windows. microsoft. com/en-us/windows/history n Taormino, M. (2013). Windows 8. 1 Tablets are the Tortoise, i. Pads and Android the Hare. Examiner. Retrieved from http: //www. examiner. com/article/windows-8 -1 tablets-are-the-tortoise-ipads-android-the-hare Dess, G. G. Lumpkin, G. T. Eisner, A. B. Mc. Namara, G. Strategic Management Text & Cases. Sixth Edition. New York. Mc. Graw-Hill Irwin. 2012. n

Image References n n n n Joe Raedle [Photograph] (2013). Getty Images. Retrieved from

Image References n n n n Joe Raedle [Photograph] (2013). Getty Images. Retrieved from http: //www. examiner. com/article/windows-8 -1 -tablets-are-thetortoise-ipads-android-the-hare Apple Logo [Graphic Image] (2013). Forbes. Retrieved from http: //www. forbes. com/sites/spleverage/2013/04/30/debtaverse-apple-sets-6 -part-bond-deal-to-establish-funding-yieldcurve/ BMW Logo [Graphic Image] (2013). Retrieved from foreignpolicyblogs. com North Face Logo [Graphic Image] (2013) Retrieved from goodlogo. com Honda Motorcycle Logo [Graphic Image] (2013) Retrieved from motorauthority. com Surface Tablet [Photograph] (2013) Retrieved from phys. org Microsoft Logo [Graphic Image] (2012) Retrieved from news. softpedia. com

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