DIFFERENT TYPES OF BRIEF Contractual A contractual brief
DIFFERENT TYPES OF BRIEF
Contractual A contractual brief is a document that is created as a legal partnership between an employee and the client. It must clearly convey what the client requires, allowing a clear understanding of what the client would like. This ensures that the contracted individual can complete their task without confusion and to a high standard. Positive: It provides a clear outline of what the client needs, helping them to accomplish the job well and to the specification outlined by the client. Negative: As the brief is exact in what it needs from the person/final product, the workload can increase as there is no room for negotiation.
Negotiated Brief An agreement between the client and worker, a negotiated brief relies on the input and ideas of both parties to attain a final outline for what must be accomplished. Positive: It enables the worker to have more creative freedom whilst still reaching the necessary outcome. At the same time, by working together, alternative approaches can be realised, contributing to a unique product. Negative: There is the risk of these negotiations causing disagreements if the two parties cannot agree on a ‘new’ brief. In turn, this could cause a loss of work if they cannot settle on something that they both like.
Formal Straightforward and clear, formal briefs are detailed and incredibly specific. This ensures that everything is completed to a high standard and exactly how they need it; essentially, it happens their way, or it will not happen at all. Positive: As the outline is so clear, it gives the reader the best possible comprehension of what it is that they must do, and any stipulations attached. Negative: The job will be more difficult to undertake as there is so much that is required, and is explained in the brief; the instructions must be followed exactly.
Informal Brief Informal briefs are less professional in how they are not usually extensively documented and are often verbal. It can also be more open to interpretation as the style of the brief is relaxed and open. They should also evoke a response from the receiving party. Positive: The creator can fully explore their ideas and visions for the project as there are no intensive rules to follow, just certain points to include. Negative: The employer may not like the final piece as there were no guidelines specifying what was and was not expected/wanted from the project.
Commission Brief. A commission brief is where a larger company hires a smaller, independent group to create their product, i. e. Microsoft hired another business to create the adverts for their new line of mobile phones. Sometimes a budget will be given so that any pitches show ideas within this pay bracket. This is not always the case, however. Positive: The company which has been hired to complete the task will get a share of the profits and could gain more attention in their field. Furthermore, the brief details what should be done, which enables them to benefit from the effectiveness of the final product. Negative: The independent company may not gain enough recognition for their hard work as it will not be there name which heavily featured, i. e. we will see Microsoft’s, say, but not who actually made the advert.
Tender Brief A tender brief consists of several producers discussing the budgets and means of production for their individual ideas before the proposals are evaluated by the commissioner. From here, one of the tenders will be chosen to create their piece. Positive: The level of competition could motivate the companies to create the best ideas/proposals as possible. Negative: It can be disheartening for those who do not have their ideas chosen and there is no way to anticipate the amount of interest or competition.
Competition briefs are distributed to a number of production companies, or can have ‘free’ entry and require entrants to complete the tasks detailed. When submission closes, the work entered will be judged an a winner announced. Entrants will have to pitch themselves to the best of their ability due to the competition in order to stand out. Generally, a prize will be awarded to the winner. Positive: The winner can attain a prize and can gain recognition. This can lead to job opportunities, or further commissioning, Negative: As the number of entrants can be very high, it is difficult to make yourself stand out. Like with the tender brief, losing can be disheartening and off-putting.
■ http: //www. slideshare. net/veggieburgers 4 lyf/different-types-of-brief-16919081 ■ http: //danwtab. blogspot. co. uk/ ■ https: //prezi. com/3 swobadla 49 l/copy-of-different-types-of-brief/ ■ https: //prezi. com/f-7 kfwgh 4 mfj/copy-of-types-of-briefs-in-the-media-industry/ ■ http: //creativemediaatjt. blogspot. co. uk/2013/03/competition-brief. html
- Slides: 9