Differences over Design A well designed interface guides

Differences over Design A well designed interface guides us to the content we need, encourages a positive feeling towards brand compelling us to a call to action!

Subjective Design n n Good design is to some extent invisible Test designs Avoid design by committee Maintain a broad overview

Focus on your target audience n Test your design n Flash testing Emotional Evaluation Cultural considerations

Avoid design by committee n Steps towards design n n n Initial design concepts Refine initial design objectives/persona Refined design to stakeholders individually Collate stakeholder responses Design to real users Final design - stakeholders / users testing Sign off on design

Maintain a broad overview n n n Designer’s and Owner’s role Owner is champion of users needs and business Designer is to decide how design works Owner identifies problems Designer fixes those problems

Home Page n n Perception is everything Explain role of home page Avoid rushing into home design Communicate the importance of simplicity

Corporate Branding n n n Creating a personality for brand Print and web don’t mix well Style Guide n n n Logo design Corporate Fonts Color

Challenges of Layout n n Screen resolution The fold Constraining page width The browser and toolbars

Challenges of Design n Defining your content Compile the design assets List the design templates