Did you know Did You KnowUV mp 4

Did you know? Did You Know_UV. mp 4

UV Light: a major hazard to health UV light has a cumulative impact over time causing : Eyes diseases Accelerated appearance of cataracts 20 millions of eye surgeries every year Skin aging (wrinkles) & diseases 90% of skin cancer occurs on the face and neck, with 5 to 10% occurring on the eyelids(1) Myers M, Gurwood AS. Periocular malignancies and primary eye care. Optometry. 2011; 72(11): 705 -12.

What wearers want…. . Eyeglass wearers want the clearest vision … (1) …which means the clearest lens but is it the safest ? For 98% of AR wearers, Clarity of Vision is a key factor. Source: (1) Ipsos International Survey - 1493 respondents – 7 countries – “most important characteristics when purchasing eyeglasses” – 2010.

The known danger: UV Transmission • Transmission is the process of light Direct light passing through a lens coming from the sky • All HMC lenses are designed to maximize transmission of visible light • Higher-index materials block 100% UV light transmission, as do Transitions® lenses • “ 100% UVA/UVB” refers only to reduction in UV transmission through the lens Transmission through the lens Reflection from back side of the lens Direct light coming from the side and from ground reflection

UV Reflection: the unaddressed danger • Independent tests show up to 50% of UV exposure comes from the back and sides to hit the rear lens’ surface • A newly recognized medical hazard, which has previously gone unaddressed Addressed by lens material High Index or Transitions® lenses • All existing HMC lenses show high level of reflection of UV into the eye Unaddressed medical hazard

Do we have any solution ?

Introducing… NEW SO SAFE SO CLEAR

So safe, So clear BEST UV PROTECTION* + UV BEST ENDURING CLARITY OF VISION *For clear lenses with anti-reflective coating. Lenses performance only. Measures: K. Citek. Pacific University College of Optometry, USA. 2011. Reflections Scratches Smudges Dust Water

A differentiated AR coating on front and back surfaces The most advanced AR lens, Now with exclusive backside UV protector SCRATCH-RESISTANCE AR EFFICIENCY BROAD SPECTRUM TECHNOLOGY NEW DUST REPELLENCE SMUDGE & WATER REPELLENCE FRONT BACK SMUDGE & WATER REPELLENCE DUST REPELLENCE AR EFFICIENCY SCRATCH-RESISTANCE LENS

Introducing Crizal Forte UV with Back surface UV protector ULTRA PROTECTION AGAINST ULTRAVIOLET THANKS TO BROAD SPECTRUM TECHNOLOGY

Result: Front & back UV minimized Crizal Forte UV : Ultra protection against ultraviolet Front UV Transmission cut by Material + Back UV Reflection stopped by Crizal Forte UV

Crizal Forte UV: the best back surface UV protection on the market UV exposure is 5 to 10 times lower than main AR competitors UV Reflection % Back surface UV reflection Competitor A Premium AR Competitor B Premium AR Competitor C Premium AR Crizal Forte UV How do you easily translate this protection to your patients?

Introducing the “Eye- Sun Protection Factor” E-SPF Definition E-SPF endorsed by Dr. Karl Citek Protocol + Values Dr. Karl Citek, American Professor of Optometry, OD, Ph. D, A new index developed by Essilor, FAAO*. One of the first endorsed by independent 3 rd-party, researcher to have certifying the global UV protection of a lens established the hazard linked to UV backside reflection.

Crizal Forte UV: the best E-SPF on the market 1. 5 10 Crizal Forte UV Poly / UHI / Trans 25 Competitor A Premium AR 3 3 Competitor B Premium AR 5 5 Competitor C Premium AR 5 5 E-spf = 5% for 1. 5 0% for HI 100 % T uv + R uv ~ 40% for Competitor A ~ 20% for Competitor C Lowest E-SPF > Competitors’ best E-SPF

Improved Scratch Resistance Scratch

Executive summary UV is harmful & Everywhere. Reduce Back UV reflectance with special Crizal back AR UV reaches eye from Front & Back Competitors 20 to 40% vs. Crizal Forte UV only 4%! Thus Need UV Protection from front & back UV Reflection % Up to 50% from back! Back surface UV reflection Competitor A Premium AR Competitor C Premium AR Crizal Forte UV Because Crizal Forte UV has “back-side UV protector”. Front AR and Back AR is different. Front = block UV transmission Back = reduce UV reflectance Crizal Forte UV 1. 50 Clear – 1, 56, 1. 60, 1. 67, 1. 74, Airwear Transitions – 1. 50, 1. 67, Airwear Need measure of total UV protection for eye (Front & Back UV) e. SPF grading = EYE SUN PROTECTION FACTOR Competitor B Premium AR CRIZAL FORTE UV Competition Clear (all Index) & Transitions (all Index)