DIALOGUE TOOL Building conversations about images and messages

DIALOGUE TOOL Building conversations about images and messages 1

Introduction A quick trawl of the internet. . . 2

Introduction Land of opportunities – Heart of darkness? 3

Values Communicating Values 4

Dialogue 1: Communicating Values § Which values do we hold highest as organisations ? § Are these values reflected in the stories we communicate? 5

Images Choosing Images 6

Dialogue 2 Choosing Images § What is the underlying story of the images we use? § Are the images respectful to the people portrayed? § Who is the ‘hero’ in the image? 7

Messages 8

Messages Choosing Messages ’The local villagers have worked very hard to build this drainage system’ ’It has been a good and pleasent experience to build the drainage system, because everybody in the village worked together on a shared project. ’ 9

Dialogue 3 Choosing Messages § What is the underlying story in the texts? § Who is speaking? § Who is the hero or heroine? § Is it a ’full’ story? 10

Summing Up. Communicating for Global Citizens § Who is doing the speaking? § Who is not speaking? § What is the stated problem? § What are the stated causes of the problem? § What is the stated solution? § Who is depicted as the heroine in bringing about the solution? § Do you think this message depicts the full truth overall? § What perspectives are missing, and why do you think this is? 11

Dialogue 4 Together in Communication § Which stories would we like more of in each country? § Which initiatives could we take to facilitate more of those stories? § What do we do now? – action points 12

Learn More Download • Reframing the Message training material in English or Danish • Dochás’ Code of Conduct on images and Messages + Illustrative Guide 13