DIAGEO BUSINESS SERVICES BUDAPEST REKA CZIFRA TALENT MANAGER

DIAGEO BUSINESS SERVICES BUDAPEST REKA CZIFRA, TALENT MANAGER

DIAGEO IS A GLOBAL LEADER IN BEVERAGE ALCOHOL WITH AN OUTSTANDING COLLECTION OF BRANDS ACROSS SPIRITS AND BEER. Over 200 brands, old and new, large and small, global and local – the depth and breadth of our product portfolio is second to none, with brands sold in 180 countries, at almost every price point in every category. 2

OUR PERFORMANCE AMBITION is to become the most trusted and respected consumer products company in the world.

A CASE STUDY GAME

WHAT IS BESPIRITED? PURPOSE Ø Employer brand awareness Ø Talent acquisition Ø Employee engagement METHODOLOGY Ø Gamification

AUDIENCE & OBJECTIVES EXTERNAL COMPETITION INTERNAL COMPETITION Target Group: University students, fresh graduates Diageo Business Services employees Business objectives: Ø Communicate EVP Ø Highlight career opportunities Ø Increase collaboration Ø Encourage creative thinking

COMPETITION STRUCTURE 1) Online qualification 2) Semi-final 3) Live Final Logical and functional tasks covering various fields of expertise Case study describing a complex and specific business dilemma Live presentation in front of a panel of Diageo leaders

RESULTS 10, 000+ visitors on www. bespirited. uk each year 200% increase in registrations since start of the programme 50% of participants are newly exposed to the employer brand 90% of participants would like to work for Diageo after BESPIRITED 30% of finalists are hired for internship or FTE roles

PROJECT TIMELINE Milestones May June Designing Game Content July Aug Sep Website Development & Testing Developing Campaign Materials Campaign Oct Nov Dec Competition Follow-Up

FEEDBACK FROM PARTICIPANTS “A great opportunity to learn about the company while having fun. ” “It was great that we had a chance meet Diageo employees and ask a lot of questions about employment there. ” “At last something realistic. Like business problems from real life. Not just a case study we meet every day at classes. ” “I really liked the modern design and the diverse and challenging questions. ”