Devices or Clouds Vishwanath Alluri Founder Chairman IMImobile

Devices or Clouds ? Vishwanath Alluri Founder & Chairman IMImobile vish@imimobile. com

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Apple App Store stats 53, 000 developers 250, 000 apps 6. 5 billion downloads 85. 3% unpaid downloads forumdavinci@imimobile. com

Does your application work with ME? ? 46% 6% 14% Versions S 60, Symbian^1, Symbian^3 Windows 1. 0, Mobile 1. 5, 1. 6, 2003, 2. 0, 1. 0, 5. 0, 2. 1 2. 0, and 6. 0, 3. 0, 2. 2 6. 1, 4. 0, and 6. 5, 75. 0 Versions. Symbian^2, Versions Editions Feature Packs Firmware Updates 15% 19% Firmware OEM rd th Edition 2 nd , 3 and 5 Samsung , HTC, Sony. LG… Ericsson Compatibility Updates Firmware Pack 1 and Pack 2 Updates forumdavinci@imimobile. com OEM Compatibility Firmware Updates

Does your application work with ME? ? 46% Versions S 60, Symbian^1, Symbian^2, Symbian^3 Editions 2 nd , 3 rd and 5 th Edition Feature Packs Firmware Updates Pack 1 and Pack 2 forumdavinci@imimobile. com

Does your application work with ME? ? 6% Versions OEM Compatibility 1. 0, 1. 5, 1. 6, 2. 0, 2. 1 and 2. 2 Samsung , HTC, LG… Firmware Updates forumdavinci@imimobile. com

Does your application work with ME? ? 19% Versions Firmware Updates forumdavinci@imimobile. com 1. 0, 2. 0, 3. 0, 4. 0, and 5. 0

Does your application work with ME? ? 15% Windows Mobile 2003, 5. 0, 6. 1, 6. 5, 7 Samsung , HTC, Sony Ericsson Versions OEM Compatibility Firmware Updates forumdavinci@imimobile. com

Inconsistent implementation of “standards” Inconsistencies in capabilities exposed Distribution and monetization challenge Limited API access forumdavinci@imimobile. com

KNOW THY-SELF forumdavinci@imimobile. com

Devices Clouds Fragmentation Integration forumdavinci@imimobile. com

Networks Subscribers Mobile Networks forumdavinci@imimobile. com

Forum. Da. Vinci App Generator Market place App Shop Network API’s Da. Vinci ESP Campaign Manager Ad Ring Studio Communication Gateways forumdavinci@imimobile. com

IMImobile’s solution to Operator’s challenge – Operator’s challenge Mobile Marketplace OTT Service Providers APIs APIs Develope rs Content Contacts Providers Developer s Mobile Network Operator UGC Mobile Network Operator + Media Channels + User Profile + CRM data + Presence Service + Charging Contacts Calendar Media Providers + Hosting Environment Location Sensors Messaging Camera (GPS) Developers Developer s Develope rs Usage stats APIs Developer s Develope rs Social profile APIs Mobile Marketplace Mail Develope Enterprise rs APIs Developer s Develope rs OTT Service Providers Calendar art ” e pip ga n i m e” o. End c p e B it piusers “B End users “Sm Access channels, charging and user OEMs profile are Operator’s core assets SDK OEMs SDK SDK Developer s 14 Developer s s Developer s SDK Developer s

The Holy Grail for mobile operators Forum. Da. Vinci Data Analytics Business Intelligence Developers forumdavinci@imimobile. com

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