Development Communication Theory Largescale dependency com Alternative com

Development Communication Theory Large-scale / dependency com Alternative com/ grass root media - modernistic - top-down flow/ vertical com - change agent - powerful media - persuasion - localised - community-based - participatory com - bottom-up approach/ horizontal com - share meanings - media exposure - impact/effect study - mass media’s role/ function Social marketing communication -advocacy com - message strategy/ mixed media - people’s participation - media culture - media audience - media policy - media representations

knowledge ��������� � Policy advocacy Communication for health legislative persuasion Monitoring/ evaluation