Developing your clubs and your own professional online

Developing your clubs and your own professional online brand Paul Di Michiel CMAA conference, Tuesday 23 rd July 2019 1

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Linked. In • May 2003 • 630 million profiles (2 join globally every second!) • 10 million in Australia • 30 million companies / organisations • Microsoft purchased Linked. In for US$26. 2 b • 2019 revenues US$6. 4 b • 5. 5 m accountants! • ‘Motivated’ is the most overused word on Linked. In 3

“If you are not online, you don’t exist. ” 4

Why should you be on Linked. In? • • Online brand / image Marketing tool / Part of social media strategy Facilitates networking (1 st & 2 nd degree connections) Free! 5

How to promote your professional brand • • • Profile picture Background image Headline Summary / About Contact information Connections - #? Find? Media Experience Skills & endorsements Recommendations 6

Home page 7

Promote your clubs’ professional brand • Company page: – – Set up Posts / Followers / Brand positioning / Jobs Another social media landing page – Online presence Active! • Staff profiles: – Reflect your clubs’ brand / ‘Associated’ with your brand (as an employer) – Screen potential employees / Selection process 8

Promote your clubs’ professional brand con’d • Groups “A place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. ” – Examples? – Create? – Private & public groups 9

Thank you! paul@thecareermedic. com 10