Developing a policy on social media Judith Baines

• 2 billion views a day • 24 hours video uploaded every minute http: //www. viralblog. com/research/youtube-statistics/

• 500 million active users • 25 billion pieces of content shared each month http: //www. facebook. com/press/info. php? statistics

Social Media Social Networking “Web 2. 0” • • User-generated content Interaction Networks People not technology

Possible uses for web 2. 0? o o o Marketing / advertising Building your brand Service delivery n n n o News Quick Queries Information Management Students using it for research and online networking; creating their own brand

Blogs & blogging (1) o o 2007 -9 Students

Blogs & blogging (2) o Sector news n n n o o Law Finance Comms. Grad. Advance Directors Careers Advisers 2009 onwards

Blog Stats – LSE Law Careers o o o Average 66 hits per day 71 Email subscribers Law Dept website biggest referrer

Facebook

Twitter

Linked. In

Social Media - You. Tube

Feeding the Web o Embedding n o Display content from one website in another Feeds (RSS) n Dynamically update one website with content from another

Student Workshop: Digital Footprints o o Why this is important What is your digital footprint? n n o o o Finding your footprint Beware your digital footprint Develop your online presence Employers’ digital presence Netiquette

Policy & Strategy o o Early days but services starting to write policies Do you have one?

Strategy o o Identify the task and the desired outcomes Choose the medium of communication that is simplest most logical and most effective Reach your audience where they are most likely to be Market it

Policy – questions to ask o o o o Who writes it? How often? How is it written? Can students say what they want? How will you monitor it? How will you judge whether it has been successful? Can staff opt in/out? When should you review it?

Service’s digital footprint o o Do we need to control it? Can we control it? Should they all have the same appearance? Personal & institutional digital footprints

Tips o o o Do experiment but start small Get the balance right between promotion and providing valuable information Cross-promotion is key Dedicate plenty of time and be realistic Get the team on board, but don’t force them? Use students!

Slides & contact http: //www. slideshare. net/bainesj j. a. baines@lse. ac. uk