Developing A Marketing Plan Marketing marketing mrkiti NG
- Slides: 12
Developing A Marketing Plan
Marketing mar·ket·ing /ˈmärkiti. NG/ The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer; including advertising, shipping, storing, and selling.
Who is your Ideal Client? • • • Male or Female? Age? Parent / Grandparent? Occupation? Social Class? Hobbies?
Where is your Ideal Clientele? • • Moms – parks, library, daycares, mom groups Salons Gyms Hospitals Schools Banks Restaurants
Starbucks Marketing • • “The Perfect Cup of Coffee” “Third Place” Customer Satisfaction Community Smart Partnerships Innovation Brand Marketing
Become Your Ideal Client • • Birds of a Feather… Go where she goes Get involved in your community Get a hobby
A Five Step Process Develop The Relationship Create/Iden tify the Need Prevent / Overcome Objections Create a Solution Close the Sale
Gardening Guide • • • Plan Tools Soil Plant Sunshine Water 90 Days to Success!
Your Gardening Gift Packet • • • Catalogs Current Specials Opportunity Samples 2 Business Cards Chocolates, Candies, Trinkets Planting The Seeds Of Success!
Gardening In The KNOW! • • • What are your benefits? What sets your company apart? What is your Hostess Program? What are your best sellers? What makes your opportunity special?
Prospecting Follow Up Initial Contact Closing The Sale Presentation Handling Objections
- Pretest: developing an academic and career plan
- Steps in developing a sampling plan
- Chapter 35 developing a business plan
- Chapter 35 developing a business plan
- Strategic prospecting process
- Personal wellness plan
- Chapter 2 developing marketing strategies and plans summary
- Global vision market research
- Developing marketing strategies and plans
- Chapter 2 developing marketing strategies and plans
- Developing the marketing channel
- Breadth and scope of international marketing research
- Global vision marketing definition