Developing a Cloud strategy vision and roadmap for

Developing a Cloud strategy, vision and roadmap for successful Cloud deployment Martijn Vlek Sr Director Fusion Middleware Oracle EMEA

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Cloud Computing & Virtualization Are Top CIO Priorities Source: Gartner. Leading in Times of Transition. The 2010 CIO Agenda

Cloud Is at the Peak of the Hype Curve Source: Gartner "Hype Cycle for Cloud Computing, 2009" Research Note G 00168780

Cloud Computing – Definitions A’ Plenty… Paa. S On-demand selfservice Internet infrastructure Pay-as-you-go and use only what you need A technology used to access services offered on the Internet Accessing computing A model for enabling convenient, on resources owned -demand network access to a and operated by a Saa. S shared pool of configurable third-party computing resources provider The use of a Web Cloud computing A new generation of services such as is Internet based computing that utilizes Flickr, Google Docs, development and distant servers for data Jing… use of computer technology … storage and management, Iaa. S Xaa. S

Cloud Definitions Provide Good Working Models… • Use the Cloud models & definitions as working guidelines – they are useful but not set in stone • Be aware the lines between Xaa. S are flexible and converging in some areas • Define your Cloud using model(s) that suit your environment

Service Models – Iaa. S, Paa. S & Saa. S… Business User App 1 Cloud App 2 App 3 Self Service & Metering Applications Paa. S Technology Hardware Iaa. S Daa. S Maa. S Saa. S

Private vs Public User Business App 1 App 2 App 3 Private / Community Public Hybrid 8 • Private Cloud • Public Cloud • Community Cloud • Hybrid Cloud

What is Cloud Computing? National Institute of Standards and Technology Definition Cloud computing is a model for enabling convenient, on demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction. 3 Service Models 4 Deployment Models 5 Essential Characteristics • Saa. S • Private Cloud • Paa. S • Community Cloud • Iaa. S • Public Cloud Self-Service Provisioning Multi. Tenanted S T • Hybrid Cloud M Metered Resource E A Access via the web Elastic

Cloud in a box Business App 1 Cloud App 2 App 3 User Self Service & Metering Applications Exa. Data Exalogic Application Machine Maa. S Saa. S Hardware OS/VM Storage/ Servers Iaa. S Daa. S Management Technology

Oracle Cloud Capabilities Software (application) As a Service Cloud Management Horizontal Apps (EBS, PSFT, SBEL) Vertical Apps (Financial, COMM, Health Science) Third Party and Legacy Apps Oracle Enterprise Manager Configuration Mgmt Platform As a Service Integration: SOA Suite Process Mgmt: BPM Suite Security: Identity Mgmt User Interaction: Lifecycle Management Web. Center Application Grid: Web. Logic Server, Coherence, Tuxedo, JRockit Database Grid: Oracle Database, RAC, ASM, Partitioning, IMDB Cache, Active Data Guard, Database Security Application Performance Management Application Quality Management Infrastructure As a Service Self-Service Operating Systems: Oracle Enterprise Linux Assembly Builder Virtualization: Oracle VM Chargeback Servers Policy-based Resource Scheduling Storage Capacity Planning

Alter Your Approach & Mindset To Cloud • Change the operating model : shift from everyone builds to their own spec to everyone builds to ‘common platforms’ using ‘shared services’ and virtual images/assemblies • The Application lifecycle is industrialised and in some aspects automated • Infrastructure : Standardize, Build Once, Automate, Reuse Private Cloud & Paa. S

Alter Your Approach & Mindset To Cloud • Define your Cloud strategy from the needs of your Enterprise and not technical requirements – Service delivery becomes the mantra of the data-centre – Service integration with ‘existing platforms’ will maximise the value of Cloud • Cloud is less about ‘neat layers of Infrastructure’ ( Iaas + Paa. S + Saa. S ) – A platform(s) built to your architectural principles, which addresses the need(s) of your enterprise or customers • For example Paa. S to Credit Suisse is ; “A platform is a set of integrated technical components and processes built for efficient design, build, test and operation. ”

The Value Cloud Promises… • Your Organisations likely interest in cloud are; – lowering or shifting of CAPEX using pay-per-usage models – Sustained lowering of OPEX through self-service, higher platform utilisation, IT efficiencies (automated patching etc. ) – Control of the design-build-run lifecycle results in easier/lower Mgnt costs – Standardisation of platforms results in lower IT complexity – Fast launch – automation, dynamic provisioning & self-service result in rapid assembly & delivery of services – Leverages & support adoption of COTS, SOA, Grid & Virtualisation – Allows the business to focus on core areas – not IT admin

First, Consider Your Business Drivers & Architectural Approach Common Business Drivers Common Architectural Approaches OPEX Reduction Shared Services (SOA) Efficient delivery of services Canonical Enterprise Data Models Systems & Platform rationalisation Evolve to Standard Applications Reduce Complexity Adopt standardised business process

Then, Assess Clouds Ability To Enable or Enhance Business Drivers How Can Cloud Enable or Enhance? CAPEX/OPEX Reduction Limit CAPEX through Saa. S & Iaa. S Reduce OPEX through Paa. S & Private Cloud Efficient delivery of services Rapidly launch apps using pre-built ‘Virtual images & assemblies’ Systems & Platform rationalisation Centralise core systems in the Cloud & provide shared access 360 View of Customer Expose enterprise data in Private Clouds using ‘canonical’ data models

Example 1: Oracle IT: Oracle Dev/Test Self-Service Private Cloud Submit Job Mgmt Virtualization Priority Match Making Self-Service Application Developer Enterprise Manager Grid Control Resource Mgmt Notifications • 2600 physical servers, 6000 VMs, 3500 developers • 80% utilization 7 x 24 Metadata / Label Servers • 4 IT admins Hosts e castudy s Results

Credit Suisse Achieves Efficiencies Using Private Paa. S Source : Credit Suisse, Oct 2009

Credit Suisse Paa. S Benefits Source : Credit Suisse, Oct 2009

OPEX Reduction – Beyond Virtualisation Source : Credit Suisse, Oct 2009

Establish Platform Management Roles Early Product Mgrs • Build consistency • Client facing • Functional design Platform Mgrs Capability Mgrs • Shared service • Standard processes • Pre-built components • Shared Infrastructure • Capacity Mgnt • Cost accounting

Oracle in Public Clouds • Oracle Database, Fusion Middleware & Enterprise Manager supported on EC 2 • Amazon Machine Images (AMIs) • Oracle Database Secure Backup to S 3 • Self-service Public Paa. S based on Oracle VM, Oracle Enterprise Linux, Oracle Database RAC and Oracle Web. Logic Server

250+ Cloud Service Providers Have Adopted Oracle’s Cloud Platform “ 8 out of 10 Saa. S vendors delivering business-critical applications run on Oracle. ” – Nucleus Research 23

To conclude • Define your Cloud using model that suits your Environment • Consider your Business Drivers and Architectural Approach • Establish a Platform Management organization with clear roles • Create a Funding Approach for Cloud • Start!!! Cloud is the evolution of capabilities Oracle has been working on for more than a decade: grid computing, virtualization, shared services and management systems