DETECt Detecting Transcultural Identity in European Popular Crime

DETECt Detecting Transcultural Identity in European Popular Crime Narratives RESEARCHING NORDIC NOIR PRODUCTION, REPRESENTATION, AUDIENCE Anne Marit Waade, Pia Majbritt Jensen and Kim Toft Hansen Aarhus University & Aalborg University K ICK OFF M EETING U NIVERSITÀ DI B OLOGNA 26 -27 APRIL 2018 DETECt

PROGRAMME 1. Researching television (Anne Marit) 2. Researching crime fiction (Kim) 3. Researching audiences (Pia) DETECt

PART 1: RESEARCHING TELEVISION ANNE MARIT WAADE DETECt

WHAT MAKES DANISH TV DRAMA SERIES TRAVEL? RESEARCH PROJECT FUNDED BY THE DANISH RESEARCH COUNCIL, 2014 -2018 Based on our empirical study, we want to develop a model for studying travelling TV drama series and the particular value creations at all stages of TV drama productions, from idea to production, distribution and reception. Website: http: //danishtvdrama. au. dk DETECt

add on values DANISH TV DRAMA VALUE CHAIN Contribution to the field: - Combine production, text & audience studies - Small nation’s point of view - Three clover + location study models - Transnational production studies DETECt

add on values TRANSNATIONAL & CROSS-SECTORAL PERSPECTIVES Theoretical approaches: • Cultural proximities & transnationalism • Locations and screen idea • Melancholy • Language • Crime genre • Public service drama • Nordic place branding and tourism Society DETECt

NORDIC NOIR AS TRADEMARK DETECt

COLLABORATIONS International collaboration: • guest professor programme • Research collaboration: • conduction the study • organising events • Publications Media industry partners Collaboration with sister research projects Transdisciplinary research: business studies & media studies We have hosted several conferences: - Crime Pays, Crime days - Nation branding and creative industry - Landscape in television drama - Transnational Television Drama (June 2018 DETECt

PART 2: RESEARCHING CRIME FICTION KIM TOFT HANSEN DETECt

CRIME RESEARCH PROJECT Crime fiction and crime journalism in Scandinavia (2006 -10) Perspectives: production, readings, reception Scandinavian, transnational, transmedia perspective Historical perspective: from the 1980 s to present Primary output: Book series (translated titles) Several articles (in Danish, English, French) DETECt

DANISH TV DRAMA PRODUCTION RESEARCH APPROACHES 018 production research Screen ansen © 2 Kim Toft H Policy and funding studies Remake and format studies Location studies PRIMARY METHODICAL AND EMPIRICAL OUTPUT Methodical developments of production studies Several interviews with stakeholders Central focus on Nordic Noir Methodic development of location studies International network of crime / TV fiction researchers Bridging production and representation research International network of stakeholders Danish/Nordic TV drama in a transnational context Export of Danish/Nordic know-how DETECt

LOCATING NORDIC NOIR: FROM OFF-SCREEN FACTORS TO ON-SCREEN FEATURES nne M de © arit Waa Kim en & A s n a H t f To 2017 DETECt

FINANCIAL AND RESEARCH CREATIVE PROFILE From national production to transnational co-productions in 20 years From financial to closer creative collaboration Distinction between financial and creative co-production From nationality to increased transnationalism From Nordic Noir to Euro-Noir COLLABORATION RESEARCH OUTPUT Development of transnationalism as a concept Funding as television glocalisation Aesthetic category of translocal imagery Public service drama on a commercial market European Television Crime Drama and Beyond (Palgrave Macmillan, 2018, in press) DETECt

PART 3: RESEARCHING AUDIENCES PIA MAJBRITT JENSEN (AZZOLINI) DETECt

STUDYING AUDIENCES IN 9 LOCATIONS THROUGH THE THREE-LEAF CLOVER METHODOLOGY Australia, Argentina, Brazil, Denmark, Germany, Japan, Turkey, UK and USA The three-leaf clover methodological lens: Expanding the notion of audience • Distributors and buyers – ‘gatekeepers’ • Journalists, critics, etc. – ‘cultural intermediaries’ • ‘Regular’ audiences – making the content financially (or otherwise) viable DETECt

METHODOLOGICAL OUTCOMES 1. extensive global view, as we follow the series’ journey into the world by piecing together their movement through different actors, sites and hubs 2. the generation of rich and diverse forms of data from eight locations in five continents make possible the investigation of the similarities, dissimilarities, local specificities, overlaps, paradoxes, elements of surprise and interconnections among and within the groupings and countries possible. DETECt

ANALYTICAL OUTCOMES 1. Preference for the Nordic stories rather than preference for the local (or US) stories 2. Emotional, life-world proximity rather than cultural proximity 3. An aesthetic of the ‘Other’ and aspiration to modernity 4. Cultural mark-up and added value rather than cultural discount 5. Different historical trajectories + varying intensities of how the series travelled the world 6. Permeating audience groupings DETECt

THEORETICAL OUTCOMES Crowding, revising, expanding, re-thinking PROXIMITIES • • Emotional proximities Cosmopolitan proximities Grapevine proximities Reverse cultural proximity: “Othering the self, saming the other” PM Jensen & UC Jacobsen (eds. ), Danish TV Drama Special Issue, Critical Studies in Television, 12(4), 2017 PM Jensen & UC Jacobsen (eds. ), Reconsidering Audience Proximities: The Global Travel of Danish Television Drama, NORDICOM, 2019 DETECt

SUMMING-UP Conclusions References Questions DETECt

REFERENCES See http: //danishtvdrama. au. dk/publications/ for a complete list of titles from project participants in What Makes Danish TV Drama Series Travel? See http: //www. krimiforsk. aau. dk/uk/index. php for material from the project Crime fiction and crime journalism in Scandinavia. DETECt