DESKTOP PUBLISHING Desktop Publishing is the use of

DESKTOP PUBLISHING

Desktop Publishing - is the use of computer-based software and equipment to produce publication materials (includes use of graphics and text)

Traditional Publishing • DTP features equipment small enough to fit on a desk (hence the name), yet capable of producing very high quality, inexpensive documents § Once created by professional designers using very sophisticated equipment (tended to be very expensive) § Now computer users can produce similar professional materials

Basic Phases of DTP

Design The creative process of combining lines, shapes, colors, textures and text for effective visual communication

Setup Preparation of software to be used for creating the publication, involves paper size and margins

Typical Paper Sizes: § Letter: 8 ½” by 11” (most common) § Legal: 8 ½” by 14” § Broadsheet: 11” by 17” (also called “tabloid”)

Page Layout: Page Orientation Vertical (Portrait) Horizontal (Landscape)

Single Column: § suitable for smaller documents/page sizes (such as novels, basic books, etc. )

Multi-column: § two or more columns § the larger the sheet of paper, the greater the number of columns required (such as newspapers) § makes larger, more complex documents easier to read

Text The preparation of all the written parts of the document, including font selection, paragraph formatting, and laying out of the text input

ALIGNING TEXT There are 4 main ways to align text in a document

Left Justified § text is lined up on left side and is jagged/uneven on right side § most commonly used justification zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sfiosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig ieruoi uoe oer oiu sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

Right Justified § text is lined up on right side and is jagged/uneven on left side § good for drawing attention to small sections zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sfiosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig ieruoi uoe oer oiu sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

Centre Justified § text is aligned along its centre § excellent for use as titles, subheadings, etc. § best for short sections of text zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu dfoiudf oiuoidupewoi df sfiosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig ieruoi uoe oer oiu sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

Full Justified § § text is lined up on BOTH the left and right margins commonly used in multi-column documents (newspapers, magazines, newsletters) § tends to look cleaner than Left Justified § irregular spacing between words and letters creates full justification zxc sdofis dfo v xcoviuoiuf sdoi sd iu iudy io o dfo s oiuoi sdfoiuwe fjlv v podi sdpf p xc p x xp cvpo p poibpo ic poivp pco vp df sido b iu oiuoidupewoi df dfoiudf sfiosduf spoisyfo oisduf rgiooeo ro eruyi wriowu oiweu dlkjs sdvb o pd sdoiusdofuoiosdfoig uoe oer oiu ieruoi sdoidosdiouos o sdo soi uye fjl oeiu oiuwoe ohsdlkfhglkj blkxjcvluope o

Image The manipulation of pictures and other graphical elements; this involves cropping, color filtering, and hue and contrasts adjustments

File preparation Also known as the pre-press stage. Involves the application of design, setup and image into the document that is managed by DTP

Printing and Uploading for print material -involves handing in the softcopy of the document to a professional printer for printing For Web publishing - involves uploading or applying the content to a Web page

Important Considerations: § Content: info to convey to readers (what document says) § Character: mood created by document (fun, serious, business-like, etc. ) § Purpose: what action is required by the reader (buy something, attend meeting, learn, etc. ) § Form: type of document (newsletter, brochure, flyer, calendar, business card)

Important Considerations: § Aesthetics: overall appearance of document § Audience: who you intend to have read your document § Environment: where document will appear (on its own, in a magazine, etc. )

The 3 most important elements of a successful document are: 1. careful writing 2. thoughtful organization 3. effective design

The DTP Design Process: 1. 2. 3. 4. Clarify your purpose Know your audience Gather ideas and material Plan your document (rough designs) 5. Layout your publication 6. Choose the right paper (for printing) 7. Put it all together

References https: //www. eastwakeacademy. org G. Lee, M. A. , A. C. Maximo et al. Desktop Publishing. Fourth edition. Techfactors Inc. 2010