DESKTOP PUBLISHING an Introduction The Advantages Disadvantages What

DESKTOP PUBLISHING an Introduction The Advantages & Disadvantages

What is Desktop Publishing? l Desktop Publishing (DTP) l l The process of using the computer and specific types of software to combine text and graphics to produce documents such as newsletters, brochures, books, etc. WYSIWYG: “what you see is what you get” l The display appears on the screen the same as it will print.

DTP Software l Examples of DTP Applications: l l l l Microsoft Office Publisher Adobe In. Design Adobe Frame. Maker Adobe Page. Maker Quark. Xpress Corel Ventura Scribus Serif Page. Plus

ISSUES THAT EFFECT Desktop Publishing Things you should consider

THE FOUR MYTHS of Desktop Publishing l Desktop Publishing is Fast l Desktop Publishing saves money l Desktop Publishing is easy l Desktop Publishing improves the look

ADVANTAGES of Desktop Publishing l Immediate Gratification l Control l Experimentation l Quick and easy changes l Saving on supplies l SPELL CHECKERS! l Current State of Publishing

LIMITATIONS of Desktop Publishing l Time needed for learning software l System limitations l Compatibility of files and equipment l Initial Expense for equipment and software

STEPS in the Design Process l Conception: The creative phase. l Application: Turning ideas into sketches. l Feedback: Collect responses, opinions and suggestions. l Adjustment: Adjusting the design. l Production: Perfecting the design.

Publication Checklist What is the purpose of your publication? l Why is it needed? l Who is the intended audience? l What kind of information will your publication include? l

Publication Checklist What is the overall format? l What kind of image do you want to project? l What kinds of art and photography will be needed? l How much art and photography will be needed? l

Publication Checklist How will the publication be reproduced? l How will it be distributed? l When is it needed? l What is the budget? l

Kinds of Documents l Documents that persuade: Advertisements Invitations Fund Raisers Posters Press Releases Promotional Flyers Prospectuses Sales Brochures l Documents that inform: Brochures Bulletins Curriculum Listings Fact Sheets Marketing Plans Products Lists Programs Rate Cards Specification Sheets

Kinds of Documents l Documents that give how-to information: Curriculum Guides Instructional Manuals Training Guides l Documents that elicit response: Applications Order Forms Surveys l Documents that identify: Business Cards Certificates Labels Stationary

Kinds of Documents l Documents that provide reference: Calendars Directories Lists Parts Lists Schedules Timetables l Periodicals that inform: Magazines Newsletters Newspapers Reports