designing LOGOS 6 designing LOGOS IMAGE association Shout

designing LOGOS 6

designing LOGOS IMAGE association • Shout the first word/adjective that comes to mind regarding the following brand names: • Barbie • Pizza Hut • Home Depot • NBC 7

designing LOGOS IMAGE association • Shout the general typeface that comes to mind regarding the following brand names: • Barbie • Pizza Hut • Home Depot • NBC 8

designing LOGOS IMAGE association • Shout the overall color that comes to mind regarding the following brand names: • Barbie • Pizza Hut • Home Depot • NBC 9

designing LOGOS Let’s see if they are EVERYTHING you thought? 10

designing LOGOS LOGO definition • A logo is a graphical shorthand that can represent a company or product, and communicate certain characteristics 11

designing LOGOS • LOGO Dates back to ancient Greece. “Logo” means – history name, symbol, trademark. Designed for easy recognition. a cipher consisting of a single letter, and later a design or mark consisting of two or more letters intertwined. The cipher may be either all the letters of a name, the initial letters, or the surname of a person for use on stationery, business cards, or elsewhere. • Many early Greek and Roman coins bear the monograms or logos of rulers or towns. • In the thirteenth century, logo design evolved from simple ciphers to trademarks for traders and merchants. 12

designing LOGOS LOGO • history The emergence of the information age changed the face of logos and logo design. • Today, the general public has become increasingly aware of visual symbols, especially those used as trademarks. • It is important that the company logo look professional. Company logos are the face of the business, not only to the public, but to its employees and the company itself. Logos have become the front line of the company, the corporate identity. 13

designing LOGOS LOGO types 1. Graphical/Art Nike Napster 2. Text/Word-based 3. Mixed graphics & type 14

designing LOGOS 9 KEYS to an effective logo 1. Legibility – is the name readable? vs. 2. Memorability – is it easily remembered? 15

designing LOGOS 9 KEYS to an effective logo (con’t) 3. Marketability – does it help sell the product? 4. Tone/mood – does it convey the feel of the product or service advertised? 16

designing LOGOS 9 KEYS to an effective logo 5. (con’t) Uniqueness – does it stand out? 6. Scalability – will it look good both small and large? 17

designing LOGOS 9 KEYS to an effective logo (con’t) 7. Differentiation – will it look good in color or black/white? 8. Unity – does it fit together as a single unit? 18

designing LOGOS 9 KEYS to an effective logo (con’t) 9. Portrays an image – is it funky, cutting edge, conservative, fun, etc? 19

designing LOGOS CLIP ART/TEXT combos • Choose like identities • Use type as art • Use art for type 20

designing LOGOS STEP-BY-STEP logo creation 1. Determine mood/tone (audience/purpose) 2. Indicate key words for focus 3. Choose font/color/art 4. Determine space allocation 5. Design 6. Test (with people and color/b&w versions) 7. Rework design/finalize 21

designing LOGOS LOGO recognition … Write YOUR guess 1 2 down for the following logos on your notes worksheet #110. 3 4 22

designing LOGOS LOGO recognition 8 5 6 7 9 23

designing LOGOS LOGO design proposals When designing logos, create several looks with different color schemes, fonts, etc. from which to choose. 24

designing LOGOS LOGO design proposals 25

designing LOGOS LOGO design proposals 26

designing LOGOS MORE logo examples 27

designing LOGOS PHOTO icons Notice how a GRAPHIC replaced a letter 28

designing LOGOS Read & think about the following logo & it’s questions. 29

designing LOGOS LOGO dissection #1 … tell me what you think? • What does the logo tell about the company? 30

designing LOGOS LOGO dissection #2 … tell me what you think? • What does the logo tell about the company? 31

designing LOGOS LOGO recognition … Did you guess right? 1 3 2 4 32

designing LOGOS LOGO recognition 8 5 6 9 7 33

ü Pick up a worksheet from the table. ü Need pen/pencil ü Write name on logo notes wks ü … answers to logo wks