Designing Idents for Television What is an ident

Designing Idents for Television What is an ident?

purpose • What are they for? Branding – to clearly brand the channel and identify it from others Identity of channel - Important as there are so many channels Break up scheduling – to segment the scheduling – to allow continuity announcements Re-branding or Re- packaging of channel – keep up to date • 10 minute brainstorm Marketing – to sell the channel to us the viewers

blog I’ve set up a blog with videos of idents and links to idents at: http: //level 3 idents. tumblr. com/ o. Now I want you to set up a blog and add videos of idents you like to it o. Then explain very briefly why you like them operhaps you like them because they are funny, oyou might like the visual style, othe soundtrack, oit may be that you are familiar with them from seeing them on TV, othey might be old ones you forgot about and are reminded that you liked them when ‘on air’ Go to www. tumblr. com to set up your own blog – it’s easy

design The designs for TV idents have changes so much over time, have a look at the sites below to see just how much bbc one idents through the years • http: //www 2. tv-ark. org. uk/bbcone/index. html Channel 4 idents through the years http: //www 2. tv-ark. org. uk/channel 4/index. html What reasons can you think of for idents changing so much and so often?

1 Understand the design and purpose of television idents Purpose: • • • Identity branding marketing packaging and re-packaging scheduling segmentation within scheduling

1 detailed spider diagram / brainstorm in books… • • • double page no printer so leave space for images, which will gather today… Identity branding marketing packaging and re-packaging scheduling segmentation within scheduling

collect images from current (within last 5 years) idents from 5 channels 5 idents from each channel get at least 5 images from each ident - some even more yes that is lots of images – arrange them in folders – so easy to access – and in order.