DESIGNING FOR MOBILE NIKHIL J DESHPANDE Nikhil Deshpande
DESIGNING FOR MOBILE NIKHIL J DESHPANDE
Nikhil Deshpande Digital Strategy Director, Georgia. Gov www. synerzip. com
MOBILE IS NOT THE FUTURE NIKHIL J DESHPANDE www. synerzip. com
“It was clear mobile use was going to take over; designing for mobile pushed you to better and simpler designs because of constraints like small screens and slow networks; and last but not least, mobile devices had capabilities like multi-touch and location detection that allowed you to create new kinds of experiences” Luke Wroblewski Founder of Mobile First, Former Yahoo VP, co-founder of Bag. Check www. synerzip. com
THE MOBILE LANDSCAPE Source: Morgan Stanley Research / Luke W - http: //www. lukew. com/ff/ www. synerzip. com
THE MOBILE LANDSCAPE 371 K babies born every day 378 K i. Phones sold every day 562 K i. OS devices 900 K Activations Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
THE MOBILE LANDSCAPE 52% of US laptop owners own a smart phone Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
THE MOBILE LANDSCAPE 31% of US smart phone owners own a tablet Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
THE MOBILE LANDSCAPE 13% of Americans own laptop, tablet and smartphone Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
THE MOBILE LANDSCAPE Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
THE MOBILE LANDSCAPE Average time spent on Facebook is 6. 42 hours/day Source: Nielsen www. synerzip. com
THE MOBILE LANDSCAPE 75% Source: Nielsen www. synerzip. com
THE MOBILE LANDSCAPE Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
MOBILE IS HERE NIKHIL J DESHPANDE www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
MOBILE WEBSITES m. yourcompany. com www. synerzip. com
MOBILE WEBSITES “When people access sites using mobile devices, their measured usability is much higher for mobile sites than for full sites. ” - Jacob Neilson www. synerzip. com
RESPONSIVE DESIGN A friend once insisted to me that the plural of “moron” is “focus group. ” – Ethan Marcotte Web Designer/Developer, Speaker, Author Source: Ethan Marcotte- http: //www. ethanmarcotte. com www. synerzip. com
RESPONSIVE DESIGN www. synerzip. com
FLEXIBLE LAYOUTS www. synerzip. com
FLEXIBLE LAYOUTS Source: Smashing Magazine http: //www. smashingmagazine. com www. synerzip. com
FLEXIBLE LAYOUTS Source: A List Apart- http: //www. alistapart. com www. synerzip. com
BREAKPOINTS Source: A List Apart- http: //www. alistapart. com www. synerzip. com
FLEXIBLE LAYOUTS Source: Smashing Magazine http: //www. smashingmagazine. com www. synerzip. com
MEDIA QUERIES Source: Smashing Magazine http: //www. smashingmagazine. com www. synerzip. com
RESPONSIVE DESIGN www. synerzip. com
MOBILE APPLICATIONS www. synerzip. com
MOBILE APPLICATIONS www. synerzip. com
THE DECISION POINT Native App vs. Mobile Web Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
10 QUESTIONS CHECKLIST Source: Luke Wroblewski - http: //www. lukew. com/ff/ www. synerzip. com
1. SMART PHONE FUNCTIONALITY www. synerzip. com
2. PERSONALIZATION www. synerzip. com
3. COMPLEXITY www. synerzip. com
4. BUDGET www. synerzip. com
5. MONETIZING www. synerzip. com
6. SEO www. synerzip. com
7. APP STORE APPROVAL www. synerzip. com
8. DATA TRANSFER www. synerzip. com
9. UPDATE FREQUENCY www. synerzip. com
10. ACCESSIBILITY www. synerzip. com
Questions? www. synerzip. com Hemant Elhence hemant@synerzip. com 469. 322. 0349 65
Synerzip in a Nut-shell Software product development partner for small/mid-sized technology companies • Exclusive focus on small/mid-sized technology companies, typically venture-backed companies in growth phase • By definition, all Synerzip work is the IP of its respective clients • Deep experience in full SDLC – design, dev, QA/testing, deployment Dedicated team of high caliber software professionals for each client • Seamlessly extends client’s local team, offering full transparency • Stable teams with very low turn-over • NOT just “staff augmentation”, but provide full mgmt support Actually reduces risk of development/delivery • Experienced team - uses appropriate level of engineering discipline • Practices Agile development – responsive, yet disciplined Reduces cost – dual-shore team, 50% cost advantage Offers long term flexibility – allows (facilitates) taking offshore team captive – aka “BOT” option www. synerzip. com
Our Clients www. synerzip. com
Thanks! Call Us for a Free Consultation! www. synerzip. com Hemant Elhence hemant@synerzip. com 469. 322. 0349 68
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