Designing Effective Printed Educational Materials 1 Designing Effective

Designing Effective Printed Educational Materials 1

Designing Effective Printed Educational Materials: Objectives l l l Identify the principles of effective and persuasive educational materials Evaluate the feasibility and potential impact of existing educational materials Design simple but effective educational materials targeting specific drug use problems Designing Effective Printed Educational 2

Principles of Persuasive Printed Materials 1. Understand the reasons for prescribing or patient choice 2. Be oriented toward decisions and actions 3. Emphasize a few key messages 4. Capture attention with headlines 5. Use visually appealing illustrations 6. Use brief and simple text 7. Repeat important messages 8. Have respected sponsors 9. Involve users Designing Effective Printed Educational 3

1. Understand the Reasons for Prescribing • Understand motivations for incorrect prescribing or consumer use BEFORE designing educational materials • Use qualitative techniques to discover these motivations Designing Effective Printed Educational 4

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2. Be Oriented toward Decisions and Actions • Interventions are designed to change behavior, not to increase knowledge • Orientation to decision and action is critical • Emphasis on what prescribers or patients SHOULD DO or SHOULD NOT DO for particular health problems Designing Effective Printed Educational 8

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3. Emphasize a Few Key Messages • People have no time to read • Only 4 points or recommendations in each printed material • Include— – – Behavior you wish to promote Behavior you wish to stop – Key pieces of information Designing Effective Printed Educational 12

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4. Capture Attention with Headlines • Capture the interest of the reader • Make the reader want to read the rest of the text • Use a large, attractive font Designing Effective Printed Educational 15

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5. Use Visually Appealing Illustrations • Awaken interest • Tell a story • Show behavior to be promoted or stopped Designing Effective Printed Educational 18

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6. Use Brief and Simple Text • Text should be easy to understand • Pilot test! • Must be culturally acceptable • Avoid scientific terms Designing Effective Printed Educational 22

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7. Repetition • Foundation of advertising and communication • Increases memory and learning ! • Include key message in headline, content, and conclusion Designing Effective Printed Educational 24

8. Credibility • Respected sponsors increase credibility • Readers understand where the material comes from • Logos also increase credibility • Refer to valid scientific evidence Designing Effective Printed Educational 25

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9. Relevance and Involvement • • • Produce materials relevant to the user Involve local experts Investigate what prescibers want information about • Collaboration leads to wide-scale dissemination Designing Effective Printed Educational 28

Tips for Effective Printed Educational Materials (1) • Always pre-test materials • Simplify illustrations • Use clues (clothing, activities) that the audience can relate to • Draw people as they are • Keep to scale and context Designing Effective Printed Educational 29

Tips for Effective Printed Educational Materials (2) • Check your colors • Be careful with symbols • Give a positive message if possible • Make sure people can see the point • Limit the number of concepts Designing Effective Printed Educational 30

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Activity 1 Review of Printed Materials Designing Effective Printed Educational 39

Activity 2 Production of Educational Materials Designing Effective Printed Educational 40