Designing Effective Printed Educational Materials 1 Designing Effective

Designing Effective Printed Educational Materials 1

Designing Effective Printed Educational Materials: Objectives l l l Identify the principles of effective and persuasive educational materials. Evaluate the feasibility and potential impact of existing educational materials. Design simple but effective educational materials targeting specific drug utilization problems. Designing Effective Printed Educational 2

Principles of Persuasive Print Materials • Understand the reasons for prescribing or patient choice • Be oriented toward decisions and actions • Emphasize a few key messages • Capture attentions with headlines • Use visually appealing illustrations • Use brief & simple text • Repeat important messages • Have respected sponsors Designing Effective Printed Educational 3

1. Understand the Reasons for Prescribing • Understand motivations for incorrect prescribing or consumer use BEFORE designing educational materials. • Use qualitative techniques to discover these motivations. Designing Effective Printed Educational 4

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2. Be Oriented Toward Decisions and Actions • Interventions are designed to change behavior, not to increase knowledge. • Orientation to decision and action is critical. • Should emphasize what prescribers or patients SHOULD DO or SHOULD NOT DO for particular health problems. Designing Effective Printed Educational 8

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3. Emphasize a Few Key Messages • People have no time to read. • Only 4 points or recommendations in each printed material. • Include: – The behavior you wish to promote – The behavior you wish to extinguish – Key pieces of information Designing Effective Printed Educational 12

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4. Capture Attention with Headlines • Capture the interest of the reader. • Make the reader want to read the rest of the text. • Use a large, attractive font. Designing Effective Printed Educational 15

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5. Use Visually Appealing Illustrations • Awaken interest • Tell a story • Show behavior to be promoted or extinguished. Designing Effective Printed Educational 18

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6. Use Brief & Simple Text • Text should be easy to understand. • Pilot-test! • Must be culturally acceptable. • Avoid scientific terms. Designing Effective Printed Educational 22

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7. Repetition • Foundation of advertising and communication • Increases memory and learning ! • Include key message in headline, content and conclusion Designing Effective Printed Educational 24

8. Credibility • Respected sponsors increase credibility. • Readers understand where the material comes from. • Logos can also increase credibility. • Refer to valid scientific evidence. Designing Effective Printed Educational 25

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9. Relevance and Involvement • • • Produce materials relevant to the user Involve local experts Investigate what prescibers want information about • Collaboration leads to wide-scale dissemination Designing Effective Printed Educational 28

10. Principles of Public Educational Materials • Always pretest materials • Simplify illustrations • Use clues (clothing, activities) that the audience can relate to • Draw people as they are • Keep to scale and context Designing Effective Printed Educational 29

Principles of Public Educational Materials - 2 • Check your colors • Be careful with symbols • Give a positive message if possible • Make sure people can see the point • Limit the number of concepts Designing Effective Printed Educational 30

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Does your patient have dysentery? Don’t give antibiotic injections! Oral antibiotics are safer and more effective! Produced by BU Rational Drug Use Foundation 39

Activity One • Review of Printed Materials Designing Effective Printed Educational 40

Activity Two • Production of Educational Materials Designing Effective Printed Educational 41