Designing and Developing Adjustable Online Lead Generation System

Designing and Developing Adjustable Online Lead Generation System By Anton Ozolin, CWID 802177675

Contents 1. Introduction 2. Problem Statement 3. Proposed System 4. Development process comparing 5. Key Requirements

Introduction Lead generation: Process of stimulating and capturing interest in a …. product or service for the purpose of sale or any other desired outcome

Introduction (cont) Online Lead Generation System Web-Based Information system • Fill lead Form • Capture lead data • Browse captured leads

Problem Statement Different markets need different lead structure

Proposed System Adjustable Lead Generation System If system administrator could adjust lead structure by him-self The system can be applied to any market A lot of potential clients

Development process comparing Development process phases for existing customer 1. 2. 3. 4. …. Customer Domain research Customer Requirements gathering Software Design Software Development

Development process comparing (cont) Database schema Lead quote. ID client. ID college. ID Client College client. ID college. ID email. Address college. Name college. ID state. ID grade

Development process comparing (cont) Database schema Lead quote. ID client. ID Client client. ID is. Home. Owner is. Marreid age current. Insurance. Company zip

Development process comparing (cont) Development for existing customer Development for prospective customers Customer Domain research Multi Domain research Requirements gathering Requirements predicting Software Design Software Development

Key Requirements Predicted System administrator must be able to: • Manage lead fields • Modify field position on a form

Key Requirement: Manage lead fields Lead. Structure Four Field Types Database schema structure. ID field. Type. ID Lead. Texbox label. Text is. Required field. ID placeholder Lead. Radio regular. Expression field. ID taxonomy. ID Lead. Dropdown field. ID Lead. Chekbox taxonomy. ID field. ID placeholder taxonomy. ID

Key Requirement: Manage lead fields (cont) Taxonomy Term Table Design

Key Requirement: Modify field position on a form System administrator should be able to do it by him-self (without any coding)

Benefits • No need to perform advanced development • Can modify lead structure during exploitation • Can be used in small and new markets • Lower number of competitors => Higher Chances for Success

References • Lead Generation For Dummies (by Dayna Rothman) ISBN: 978 -1 -118 -81617 -2 • Tiny. MCE WYSIWYG http: //www. tinymce. com/

Thank you !