DESIGNING A PRESENTATION By Will Schwartz Designing a

DESIGNING A PRESENTATION By: Will Schwartz

Designing a Presentation Identify the purpose of the presentation Identify the audience Identify the goals you expect to achieve Analyze the content Establish a format and use it.

Purpose of Presentation Capture attention and explain concept Graphics help people remember 10% of what they read 20% of what they hear 30% of what they see 70% of what they see and hear

Identify Audience Characteristics of audience determine which presentation media to use Overheads best for lighted rooms and for group size less than 40 Electronic 35 mm presentation for any size audience slides formal presentation to any size audience

Identify Goals If selling a product, focus on why product is best for this audience If presenting a study, give the results rather than a history of the study

Analyze the Content Keep one concept per slide Highlight important aspects Do not present full page of text Limit line size to five to seven words Do not clutter; use empty space effectively

Establish Format and Use It Be consistent with color and attributes Use bold and italics sparingly Use no more than 2 font types and styles Remember: K. I. S (Keep it simple) C. C. C. (Clutter Creates Confusion)