Designing a Low Cost Windows Tablet Gu Lei

Designing a Low Cost Windows* Tablet Gu Lei, Intel Corporation Ted Wang, Intel Corporation *Other names and brands are property of others

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Agenda • Intel® Atom™ Platforms for Windows Tablets • How to design a low cost Windows* tablet • Porting an Intel Platform to Windows* *Other names and brands are property of others 4

Intel® Atom™ Platforms for Windows* Tablets *Other names and brands are property of others 5

Intel® Atom™ Platforms for Windows Tablets Performance & Mid Available “Bay Trail” Quad-Core Intel® Atom™ Processor Intel XMM™ 7160 LTE Cat. 4 “Bay Trail” Entry Value & Entry 2015/2016 Quad-Core Intel® Atom™ Processor Intel XMM™ 6260 HSPA+ 21 “Cherry Trail” Quad-Core Intel® Atom™ Processor Intel XMM™ 7262 LTE Cat. 6 2 CA “So. FIA” LTE Family Integrated LTE with Quad Core Intel® Atom™ Processor

Intel Differentiation Advanced Computing Excellent performance with 64 -bit Intel® Atom™ processor Rich User Experiences Wireless Charging, Security, Intel® Real. Sense™ technology Process Technology Leading edge process & manufacturing technology Global Brand Intel Ranked #12 Most Valuable Global Brand 1 A Complete Offering Soc, Platform, Tools, Ecosystem Advanced Computing • 64 -bit IA with excellent CPU / GPU performance • Power efficiency for excellent battery life by advanced power down modes Enabling rich user experiences across platforms • Offering stellar user experiences including wireless charging, voice command, and Intel security features for high-end platforms • Seamless Intel-proven modem integration for 3 G and LTE tablet for affordable platforms Process Technology • 14 nm technology enable high performance, power efficiency, and value for our customers A complete offering • Multiple form factors: phablet, to 2 in 1 • Complete product portfolio from entry to performance segment 1 - 2014 Brand Ranking by Interbrand: http: //www. bestglobalbrands. com/2014/ranking/ Other brands and names may be claimed as the property of others.

Motivation for Low Cost Designs Evolving Market Need Portable Energy Efficiency Latest Apps Ecosystem High Performance and Low power CPU Run Latest OS and Application 10 x Market Growth over Decade Central to Distributed computing Portable, Low Power, High performance, Ecosystem, Up-to-date

Motivation for Low Cost Designs Growing Users Paradigm Change Increase use of Potable Device Big Announcement Access 1000+ Apps $0 OS Unified BOM Lighting Fast Processor Tablets expected to overtake PC Unified Firmware Fast Enablement It’s about winning in eco-system

How to design a low cost Windows* Tablet *Other names and brands are property of others 10

Typical Tablet Product Cost Structure • Percentages vary under different component configurations. • ODM, OEM, and Retailer margins vary based on production positioning, business model, etc. Material Cost a. k. a. Net BOM Cost So. C LCD Panel All nonmaterial cost Touch Screen Cameras Battery and e. MMC Mechanical Memory PCB and other Electronics Feature and Component selection determines product design cost

Planning feature set for different Tablet Segments Mainstream 10” Mainstream 8” Value 7” Entry 7” Baseline: - 10. 1’’ 1366 x 768 HD panel - High perf cameras (5 M + 2 M FHD) - 2 -cell 30+Whr battery - Docking Station (KB/IO ports) - E-commerce capability (NFC) Reduce: - 10. 1’’ 13 x 7 panel -> 8. 0’’ 12 x 8 panel - Lower perf cameras (2 M + 0. 3 M) - 2 -cell -> 1 -cell battery - Docking Station removed - NFC removed Reduce: - Smaller panel (7’’ 12 x 8) - Simple Camera (0. 3 M only) - No offline navigation (no GPS) - Smaller memory (2 GB -> 1 GB) - Low resolution panel (7’’, 10 x 6**) - Lower touch experience (5 point) - Entry level gaming with SW sensor algorithm (Accel only) - Lower grade of ID - Less battery life **Supports 10 x 6 panel through SW (Gfx driver), downscale under Windows* 10 DT SKU SPP $249 BOM $156 $ 21. 00 $ 2. 00$ 6. 00 SPP $149 $ 15. 00 SPP $119 $ 15. 00$ 1. 50 BOM $95 $ 4. 00$ 1. 00$ 2. 00$ 1. 50 SPP $99 $ 8. 00 BOM $79 $ 6. 00$ 2. 00$ 1. 70$ 2. 00$ 1. 00 Design for Higherend / Premium tablets Entry 7'' Battery 4000 m. Ah->3000 m. Ah Mechanical Saving Panel 12 x 8 ->10 x 6 Value 7'' 10 -point -> 5 -point low end touch Compass, Gyro, ALS sensors Numbers are for illustration purposes only. Actual values vary depending on time, location, business model, etc. 2 GB -> 1 GB Memory GPS 2 M+0. 3 M -> 0. 3 M only Cameras Touch 8'' -> 7'' Panel 8'' -> 7'' 12 x 8 Mainstream 8'' NFC Docking Station Touch Screen 10. 1'' -> 8'' 5 M+2 M ->2 M+0. 3 M Cameras 2 cell -> 1 cell battery & Menchanical saving Panel 10. 1'' -> 8. 0'' Mainstream 10'' BOM $66 Feature further degradation & more Integration

Cost Saving Proposal by Component Selection Cost Down opportunity by selecting different component branding - Example By Number By Percentage Component type LCD Panel $2 - $5 10%-20% 8’’ size Touch Screen $5 - $7 30%-50% 8’’, Controller + TP module Memory $1 10% 1 GB DDR 3 L e. MMC $1 10% 16 GB e. MMC Still Camera $2 30% 5 MP Video Camera $2 50% 2 MP Wi-Fi/ Bluetooth® $2 60% 1 x 1 Single Band Audio Codec $0. 5 30% Battery $2 30% 3500 m. Ah Sensors $0. 5 20% Accel + Compass + Gyro Intel PCL (Platform Component List) is available on request for customers/partners under NDA Material cost is reduced with limited compromise to features and performance

Break BOM Boundary To Support Design SKUs Typical comparable design BOM cost reduction Year 2015 and onward No. of SKU Components available in Mobile Industrial Year 2014 Year 2013 Year 2012 Open BOM serves product positioning needs 2013 2014 2015 … More room for innovation and product differentiation Intel has increased the flexibility of platform component choices

Easy Path Program for IA Mobile Products Intel/Microsoft* Joint Enabling Ease of Scale Easy. Path - Sys. Config Joint Training & Joint Summit to Workshop to lead industrial simplify device changes driver development Open BOM to Synergize industrial energies for IA tablet Tools Easy. Path - i. MT Ease of Design Ecosystem Enabling Lab o RVP Verified (i. POR) o RVP Power-on (POC) o 10+ New Parts /Week i. POR POC Modular Core Logic Extended 2500+ M 2 Plug-Fest to open the Lab *Other names and brands are property of others Easy. Path – Driver Builder Core-Logic Modular Design Board to board module Mainboard Modem COB Modular Design

Porting a Low Cost Intel Platform to Windows* *Other names and brands are property of others 16

Porting a Low Cost Intel® Platform to Windows* Ported Platform: Summary: So. C Intel Atom Processor – Bay Trail CR – Z 3735 G – 1. 33 GHz PMIC Low Cost with Integrated FG and Charger Screen Size 7’’ Display 1024 x 600 Storage 16 G Memory 1 GB Camera 2. 0 MP – Rear Camera 0. 3 MP – Front Camera OS Windows* 8. 1 SPP $99 • Delivered the most energy efficient Windows* Tablet powered by Intel with Bay Trail-Entry to the market • Enabled First Windows Tablet powered by Intel on Low cost HW BOM POR components • Running Windows on 1024 x 600 Panel using Intel Downscaling GFX driver support for resolution up to 1280 x 768 • Demonstrated effective collaboration and execution to resolve multiple critical issues throughout the short project : Multiple gating issues resolved now easier to port to Windows *Other names and brands are property of others

Porting an Intel® Platform to Windows* Benefits for ODM/OEM Benefits with an Intel Powered Platform • Ease of porting Windows to existing/launched Tablet. No extra cost for OS • Control of the Infrastructure • Intel based Platform depends on underlying firmware. • Leverage HW design and Pre-boot infrastructure from one design to another • • Reuse Ox. M Factory side Manufacturing costs OS Independent Firmware implementation with strong Multi OS support • Strong commitment to OS framework • Capable Firmware to override HW bugs • Closing Gaps between different OS deliverables on same HW BOM *Other names and brands are property of others

Accomplishments

Accomplishments The Wait Is Over for: High Performance Unified and Portable Low Cost With Windows* and Intel® Architecture *Other names and brands are property of others