Design your day Easy Life Sebastian Pestre Chi

Design your day Easy Life Sebastian Pestre. Chi won Lee. Sujin Suh. Ryan Sohn.

Design your day Table of Contents 1. Defining the problem 2. STP Analysis 3. Demonstation 4. Business Model

Design your day The Process • During a team meeting, a debate about ‘should men always have to plan for a date? ’ occurred. Everymen in the team agreed on the hardness of date course designing. Eureka!

Design your day Need • ‘What am I going to eat for lunch/dinner’ is a big question everybody asks daily. • ‘Where’ is a big question, but also ‘what then? ’/sequence of activities are important.

Design your day Defining the Problem • Yes, currently there are many information’s about restaurants, places to play and etc. • No, currently there is no service that integrates these databases into sequences. • There are many people who feel pressure for making date courses, or even have hard time deciding what to do for their spare time. • We, deliver easy time-design for our customers.

Design your day STP Analysis Numbers of Smartphone Users Numbers in 1, 000 s. 5. 5 M Users, and more!

Design your day STP Analysis • Segmentation: - Over 4 million smartphones users in Korea, including 1. 6 million Iphone users. • The main categories of users are the following -Users between 18 and 24 years old : 18% -Users between 25 and 34 years old: 29% -Users between 35 and 44 years old: 20% -Users between 45 and 54 years old: 13%

Design your day STP Analysis • Targeting: Users between 18 and 34 years old are using smartphones the most and especially the social networks and sharing applications. They are the most likely to use our, to spread it around their entourage and to participate to the developement of the database. • This segment can be considered as the early adopters segment which « leads » the others to follow them.

Design your day STP analysis • Positioning: -Price: the application will be for free in order to attract as most users as possible -Distribution: the application will be available on both Android Market and the Appstore of Apple -Promotion: Advertisement and promotion are likely to be done on the internet and especially the social networks already existing

Let me introduce Easy. Life

EASY LIFE Design Your Day!

Time 6 am 6 pm 4 am Next

Number of People single couple group Next

Wish lists Next

Budget 40000 won Next

Mood Next

Mood Romantic Fun Wild Gloomy Next

Mood Gloomy Design My Day!

Processing

reservation Reservation Price : 8000원 Time : 30분 Rating reservation Price : 3000원 Time : 30분 Rating Reservation reservation Price : 8000원 Time : 2시간 Rating 1 2 3 4

reservation Price : 8000원 Time : 30분 Rating Reservation reservation Price : 3000원 Time : 30분 Rating Reservation reservation Price : 8000원 Time : 2시간 Rating 1 2 3 4

Design your day • • • Features Give basically 4 options of daily sequences Automatically uses weather information Reservations with sponsored places available Ratings and Comments More specific options, such as location radius, priority by ratings, nearest place from current location, etc are available.

Design your day Business Model • Benchmarking: Google Ads Google only fees their ads when user clicks the ad. Every user has a pin number and ‘places’ have a QR Code. When Customers picture the QR code, the data is sent to the servers, giving the customers incentives such as coupons instantly. This also is counted and later on included in the fee the ‘places’ have to pay to Easylife.

Design your day QR Code

Design your day Market Model Easylife Advertisement Fee Search information Comments, ratings Visits(Traffic) ‘Places’ Customer Coupons

Thank You Design your day Easy. Life