Design Thinking Transforming Childrens MRI Experience Jason Gray

Design Thinking: Transforming Children’s MRI Experience Jason Gray, Alec Jentink

Empathy Brainstorming Sessions Sketches Pilot Rooms Children: Fear Parents: Concern Sedations Decreased More “First-Time Go’s” Satisfaction Scores

Conventional Problem Solving in Business Design Thinking When Appropriate Incremental change is acceptable Industry Pivot/Revolution Types of Problems Well Defined Well-defined problem requiring dramatic change How problems are defined Quantitative secondary research – descriptive of the welldefined problem Qualitative primary research with users – exploratory. Don’t know what you don’t know. Mindsets Product/Tech centric Customer-centric How prototypes are used? Refined process that results in prototype at end for selling concept or manufacturability Rough prototype ASAP can serve as research and is iterative. Helps to define the problem/issue. How problems are solved Brute force/big bets Iterative, flexible – lots of small bets with user/customer involvement

References http: //thisisdesignthinking. net/2014/12/changing-experiences-through-empathy-ge-healthcares-adventure-series/ http: //www. slate. com/blogs/the_eye/2013/10/18/creative_confidence_a_new_book_from_ideo_s_tom_and_david_kelley. html https: //www. youtube. com/watch? v=jajdux. PD 6 H 4&feature=youtu. be Design Thinking Bootcamp: Design the Ideal Wallet, courtesy of Graham Henshaw Pictures: http: //www 3. gehealthcare. com/~/media/images/productcategories/accessories/adventureseries/ct/pirate%20 island/ct-pirateisland-carousel 5. jpg http: //media. jrn. com/images/b 99647870 z. 1_20160121234932_000_guse 5 m 8 c. 1 -0. jpg http: //newsroom. gehealthcare. com/wp-content/uploads/old/discovery_adventureseries_GE. jpg