Design thinking FINAL GROUP 2 4 YY Gao

Design thinking FINAL GROUP 2 4 YY. Gao YZ. Zhao XZ. Lu YF. Zhao XY. Ren

CONTENT S 1 The sketch of the first topic 2 NEW TOPIC & H. M. W 3 Solution & Improvement 4 NEXT STEP

PART ONE The Sketch Of The First Topic

PART ONE The sketch of the first topic 很有社会意义 Social contribution 用户群体庞大 Large number of users FIRST TOPIC Help disabled people live better 青年、社会关注较高 市场潜力巨大 Public awareness Potential market 。

PART ONE The sketch of the first topic

PART ONE The sketch of the first topic

PART ONE The sketch of the first topic

BUT !!

PART ONE The sketch of the first topic 目标太大 A huge goal & 问题过繁 Complicated problems 假设太多无法实现 Too much USER无法了解 assumptions Cannot reach our users

PART TWO NEW TOPIC 大学生兼职 Part-time jobs for college students

PART TWO NEW TOPIC & H. M. W 小而有意义 Micro but meaningful 更接地气，受众更广 More realistic More users 涉及到同学们的切身利益 Concerns students’ profits 有很多亟待解决的问题 Many problems remaining

PART TWO NEW TOPIC & H. M. W

PART THREE Solution & Improvement

PART TWO NEW TOPIC & H. M. W + 80 % 大多数的 同学找不 到安全且 便捷的平 台做兼职 Need for Safety and Conveni ence

PART TWO NEW TOPIC & H. M. W 方 案 成 型 试图解决现今大学 生兼职途径匮乏， 改变兼职平台鱼龙 混杂，虚假信息众 多的弊病 Attempting to solve the problem 如何解决大学生没有 安全有效的途径寻找 合适的兼职的问题 How to solve the problem that undergraduates that current hardly have safe platforms contains and efficient ways too much fake to find suitable information part-time jobs. 没有一个安全放心的 途径寻找 作、 作 地点和时间不够方便、 资不理想、容易受 骗 No reliable approaches. Not convenient in time and place. No ideal salary. Easy to be cheated.

PART ONE Solution & Improvement

PART THREE Solution & Improvement

PART THREE Solution & Improvement

PART THREE Solution & Improvement

PART THREE Solution & Improvement

PART THREE Solution & Improvement

PART ONE 作回顾

PART THREE Solution & Improvement “创新度不够，跟其他软件 或补课机构区别不大。” ‘Not creative enough. Can’t distinguish yourself from “不要自己做金融中介， 建议使用支付宝等。” ‘Don’t deal with money by yourself. ’ others. ’ “前期很难吸引足够用户“ 建议增加聊天平台，在进行家 ‘Can be hard to attract 教前先进行充分的交流 enough users. ’ “。。。。“ ‘Set up a communicating platform for users to have sufficient pre-talk. ’ “教学白板是个创新“ ‘Whiteboard is a good idea

PART THREE Solution & Improvement The mode of payment switches from directly binding bank account to using Alipay, which provides safety and Teaching time: Weekends and nights of weekdays for school days Anytime for vacations convenience of management We decrease our agency fee to 5% or lower, in order to raise our product’s popularity To make full use of our creative point, whiteboard, we convert our main field from offline to online.

PART THREE Solution & Improvement

PART THREE Solution & Improvement Most importantly 我们和其他现有的平台相比差距不明显 竞争力不足 No distinct difference from other platforms Insufficient competivity

PART THREE Solution & Improvement 帮助希望找兼职的大学生找到安全快捷地兼职 作 Helping undergraduates find part-time jobs safely and conveniently 帮助中小、大学生建立一个廉价且安全易用的家教平台 Establishing a cheap, safe, and easy-to-use tutor platform for students from all levels

PART THREE Solution & Improvement 传统的兼职平台： Traditional platform for part-time jobs 鱼龙混杂 真假难辨 Hard to tell which is true

PART THREE Solution & Improvement 息 信 假 lse 虚 y fa 的 ousl 显 Obvi 明

PART THREE Solution & Improvement 传统的家教平台： Traditional tutor platforms 大多数的家教平台致力于线下： Most of them offer offline services 1. 随时性差 Not time flexible 2. 有潜在的安全问题 Potential safety problems 3. 网站为双方搭桥后即不再干预双方联系。 The website only offer a way for students to find tutors

PART THREE Solution & Improvement 线上教学：沪江网校 1. 课程价格相对其他虽相对实体辅导较低，但总体价格 Online education 仍较高。 Even though the curriculums are cheaper than offline ones, their prices are still quite high. 2. 教师与学生互动较少，尤其是录播课。 Little interaction between students and teachers, especially pre-recorded lessons 3. 都为系列课程，如学生仅想解决某个小点上的问题， 则会极不划算。 Most of them are serial lessons. If a user only want to solve a point, it will be not cost-effective.

OUR REIMPROVE 交互式白板 Interactive whiteboard

PART THREE Solution & Improvement 创 新 式 的 Creative live telecast educating 直 播 教 学：

PART THREE Solution & Improvement One More thing 或许还可以成为知识共享平台。 Maybe we could be somewhat knowledge sharing platform 1. 普通的用户之间进行白板或者屏幕教学免费， Normal users can freely use whiteboard or screen projecting 2. 但是如果一方想要共享自己的知识和课程以获得报酬，则可自由定 价，此时可收取较高的平台费用（20%-30%Maybe）。 If one side want to get paid by sharing his knowledge or curriculums, he can set his price freely, but then we will charge relatively high agency fees.

PART THREE Solution & Improvement More than part- time jobs and tutors Much less users will leave our platform Meeting student’s need of having discussion with others Maybe we could change the These students are likely mode of some curriculums with to be our customers or low interaction tutors

PART FOUR NEXT STEP

PART FOUR NEXT STEP 联系各名牌高校，商谈合作问题 Contacting key universities to discuss about cooperation 寻找专业公司指导运行此平台 Looking for professional companies to guide us running this platform

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