Design Process Design process is a collection of

Design Process Design process is a collection of procedures and habits that help teams design better products

The Process of Design n Designing is the process of making many decisions that converts an abstract concept into a hardware reality. Concept Product

7 -Step Design Process 1. 2. 3. 4. 5. 6. 7. Problem definition (PDS) External Search (Research) Internal Search (Brainstorming) Evaluation and Selection Detail Design (Engineering) Prototyping Documentation

What Product? Toy. Town Top Executives Rop e Cli Wat n r usher r C n a C rap T e ous M r e Bett mbe Coi n. S orte r er B alloo Nail Driver Rope Climber

Product Design Specifications Customer Needs n n n n n Climbs fast Affordable as a birthday present Fully assembled Uses batteries for power It is safe Looks good Plays music as it climbs Glows in the dark Last a long time

Product Design Specifications Engineering Specs n Climbs at 1 ft/s or faster n Retail cost is to be less than $30 n Uses 2 AA batteries (not included) n Has no removable small parts n Music loudness between 20 -30 db n Luminosity is to be more than 5 W n Works for more than 3 hours on 2 AA

External Search n Level-I n Rope climbing toys / machines n Rope climbers (sports or circus) n Nature (spiders, bats, etc) n Level-II (Team uses friction wheels) n Hoists n Trolleys n Ski Lifts

Internal Search & Evaluation n. Brainstorming n. Generate many ideas n. Evaluate against PDS n. Select one to engineer

Detail Design (Engineering) More Abstract Engineering Less Abstract

Design Process n Top-level problem definition is called PDS (Product Design Specifications) n Problem definitions at lower levels derive from PDS: Sub-system design specifications. n Component design specifications. n Feature design specifications. n

Product Development Process Product Planning Design Brief (Mission Statement) Market Research Product Design Specifications & QFD

Product Development Process Candidate Design PDS Detail Design Concept Synthesis Prototyping Concept Evaluation Release for Production Candidate Design

Detail Design Candidate Design Components No Numbers System-Level Design Parameter Design Prototype Testing Release for Production

Customers n People who are affected by the product Team Globe (External) Company (Internal)

External Customers Buyers Retailer End Users Maintenance EXTERNAL Society Government & Standards

Internal Customers Manufacturing & Procurement Management Marketing Internal Shipping Legal

What Do They Want? • End Users – – – – Performance & Functionality Affordability Ease of use including ergonomics Reliability and Long life Versatility Safety Low maintenance and easy assembly Esthetics

External Customers • Buying managers – – – – Low Cost/Performance Safety Ruggedness (abuse resistance) Ergonomics Long warrantees Reliable with Low downtime Low operating cost

External Customers • Retailers – Small and attractive packaging – Long shelf life – Low cost/performance and Exciting features • Maintenance – Ease of maintenance

External Customers • Government / Standards / Society – – Conformance to laws and regulations Promotion of public health and safety Protection of environment Solution to chronic problems in society • • • Traffic Energy Noise Drugs, abuse and other crimes Diversity / Social tolerance / Security

Internal Customers • Management – – – Make a big profit On time delivery Low failure risk Documentation Process: Conformance to company product development process

Internal Customers • Marketing – – – Attractive features to target buyers Low production cost Esthetics Attractive packaging On time delivery Long Warrantees

Internal Customers • Manufacturing – Manufacturability using standard methods and schedules. – Conformance to company documentation formats. – Use of products from preferred vendors.

Internal Customers • Legal – No patent infringements – Safety • All required safety warnings and labels • Designed protection against reasonable abuse – Codes and regulations

Internal Customers • Shipping and Packaging – Ease of user assembly – Small packaged size – Ability of locking or fixing sensitive components – Resistance against damage due to dropping, vibrations, moisture, heat, and cold.

Performance cost Ease of use Reliability Safety Users ***** ***** Buyers ***** ** ***** Retailers *** *** ** ** Govrnmnt **** Mangmnt ** *** Marketng ***** ***

Product Design Specification • Elements of PDS – Performance • • • Speed, Capacity, Power, Accuracy, etc. (User)

Elements of PDS – Environment: (User) • Temperature range, humidity, dust and dirt, etc. – Life in service: (User) • 10 years, 5000 cycles, etc. – Maintenance: (User) • What is the market policy, what customers accept – Target production cost: (User) • Cost of comparable products and company policy.

Elements of PDS • Shipping: – Package sizes – Damage resistance

Elements of PDS • Quantity (Manufacturing) – Determined by market analysis. • Manufacturing facility (Manufacturing) – Is the design constrained by existing facility? – Are parts to be contracted and assembled inhouse? – Does the company policy dictate certain facilities?

Element of PDS • Size and shape (Marketing) • Weight (Marketing) – What is the desired weight? – Should handles or lifting points be provided? – Should it be modular for better handling? • Aesthetics (Marketing, User) – Color, shape, form, texture, finish. – Market research.

Elements of PDS • Materials (Marketing, Codes, Regulations) – Left to designers unless company guidelines or regulations restrict certain materials (asbestos, lead). • Product life span (Marketing, Manufacturing) – Life of a product as a marketable entity. Several months or several years?

Elements of PDS • Laws, Codes, and standards • Ergonomics (User) (Government)

Elements of PDS • Quality and reliability (Marketing) – Company policy regarding warranties – Competitors warranty policies • Testing (Marketing, QA) – What tests would be performed to verify performance – Standard tests

Elements of PDS • Shelf life (storage) - Retail – Possibility of rust, decay, deterioration • Processes (company guidelines) – Use of certain standards (GD&T for example) – Use of certain procedures • Time-scales (deadlines) - Management – Whole design project, milestones

Elements of PDS • Safety (User, Government, Legal) – What safety requirements are mandated by government – Professional society's codes and standards – Need for warning labels – Likely degrees of abuse or misinterpretation of operating procedures.

Elements of PDS • Company constraints (Management) – Compatibility with other products • Documentation (Management – Legal) – A product design must include a full formal documentation per company guidelines. – Safety, Operation, and Service documents. – Etc.

Elements of PDS • Legal (Lawyers) – What product liability law suits are associated with similar products and why. – Note the legal terms: • “defect of specification” • “defect of design” • “defect of manufacture” – Relevant patents

Element of PDS • Installation (Installers) – Many products must interface with other products or be assembled with other products. • Disposal (Society) – Should any parts by recyclable? – bio-degradable?

Wording of the PDS Document • Format of most statements in PDS: – The device must ……. . – The device is to …… – The device is desired to …. • Avoid mixing requirements. – One sentence per requirement. • Cast PDS statements in a positive format

PDS is a Dynamic Document • A design statement usually begins as a vague statement – – – The device is to be easy to use The device is to be safe The device is to be inexpensive The device is to be rugged and reliable The device is to be portable

Wording of the PDS Document • Example: ESCO’s Pin Remover – The pin-remover is to be light. – The pin-remover must work in a wet, cold, and dusty environment. – The Pin-remover must be safe – The Pin-remover must have a 3 -year warranty.

PDS Example • • • The PR is to be rugged. … must work with air pressure. … is be easy to use. … is to pass “HTS” tests. … is to last 5 years in normal usage. … is to be easy to carry.

PDS Example • • … is to sell for less than $150. … is to costless than $50 to make. … is to have low maintenance needs. … is to be difficult to use as a hammer. • … must not infringe on patented devices. • … Production volume is to be 300 per year

PDS Example • … is to be tested by June 2006. • … is to be released by Sep. 2006. • … is to be used with Dredge Point models. • … is to work faster than the hammer

Engineering Specifications • What is – – – “Fast, accurate, high-performing”? “Light, Small, portable”? “Easy to use”? “Safe”? “Stylish”?

Engineering Specifications – Verifiable PDS statements – Developed for important PDS statements – Have associated target numbers (Yes/No OK)

Engineering Specifications Tips – Set up metrics and targets so the designer has maximum options in accomplishing the PDS

Engineering Specifications Tips • PDS: The Dog Feeder must not tip over when bumped or pushed by a dog. – Bad: The DF must weigh 50 lbs – Good: The dog feeder must withstand 30 lbs applied to its top from side

A Typical PDS Page • Requirement: PR is to be easy to maintain – Primary customer: End users – Priority: High – Metrics and Targets • • • Daily maintenance: None Weekly maintenance: < 10 minutes – field Yearly maintenance: < 1 hour – Shop Cost of weekly maintenance < 10 c Cost of yearly maintenance < $10

Engineering Requirements Customer Needs PDS Statements I M P O R T A N C E Relation Between Engineering and Customer Requirements Competition Target Competition