Design Principles Unit Basic Design Principles O Contrast

Design Principles Unit

Basic Design Principles O Contrast O Repetition O Alignment O Proximity

Contrast How is contrast represented?

Contrast Difference in color Size of the text and alignment All CAPS, bold

So what is contrast? O Contrast is the purpose of bringing out the differences to set things in opposition (TEA, 2011).

Contrast O Items must have opposing elements O Needs to be strong to be effective O Can be demonstrated using: O Color O Size O Objects O Alignment

Bad vs Good Contrast On a dark background use lighter text and vice versa

Repetition Do you see repetition? Do you see it now?

Repetition Font type and size, label design Color Scheme, Font type

How is repetition accomplished? O There should be obvious similarities O Similarities are accomplished by using the same: O Font type O Color scheme O Objects O Alignment

Why do we need repetition? O Eliminate chaos and confusion. No consistent color Scheme or font type This website is a representation of bad use repetition or has no Repetition.

Alignment O uses spatial properties to determine the optimal placement of objects(TEA, 2011) How is alignments accomplished?

Alignment O uses spatial properties to determine the optimal placement of objects. (TEA, 2011) Picture to the right text to the left, heading is centered. Heading is centered

Proximity O uses spatial properties to purposely place related items together. (TEA, 2011)

Why do we need it? O All elements are supportive of main purpose O Can be demonstrated using: O Color O Size O Objects O Alignment

Reference O TEA (2011). Career and Technology Education Principles of Information Curriculum. Retrieved from http: //cte. unt. edu/it/curriculum/principles

References O Images O Inventive Duck http: //www. google. com/imgres? q=alligments+in+poster+design&start=324&hl=en&biw=1600&bih=712&tbm=isch &tbnid=u 1 P 2 k 5 gi. La. X 5 RM: &imgrefurl=http: //gathering. tweakers. net/forum/list_messages/1175900/2&docid=0 lg. T 1 CCs-Cs. YCM&imgurl=http: //ic. tweakimg. net/usericons/4641/inventive_duck. gif&w=200&h=125&ei=r. Sp 6 Ub. EJ 8 KT 2 QXxz 4 Dg. Cg&zoom=1&iact=rc&dur=78&page=8&tbnh=100&tbnw=160&ndsp=52&ved=1 t: 429, r: 69, s: 300, i : 211&tx=43&ty=61 O Deal it http: //www. google. com/imgres? q=alligments+in+game+poster+design&hl=en&biw=1600&bih=712&tbm=isch&tbni d=Ruqu 2 j 3 NRVq. Rp. M: &imgrefurl=http: //cfasblogtf 05. blogspot. com/&docid=ix. K 8 Xid. QIh. Ez. DM&imgurl=http: //img 35. imageshack. us/img 35/5383/cimg 0062 y. jpg&w=320&h=240&ei=aix 6 UY 6 u. OHq 2 AWlj. YGg. CQ&zoom=1&iact=hc&v px=360&vpy=169&dur=78&hovh=192&hovw=256&tx=171&ty=94&page=1&tbnh=142&tbnw=195&start=0&ndsp= 36&ved=1 t: 429, r: 2, s: 0, i: 90 O Black and White http: //www. google. com/imgres? q=contrast&hl=en&biw=1600&bih=712&tbm=isch&tbnid=OEe. AJ 6 HFAv 0 a. WM: &im grefurl=http: //maddisondesigns. com/2009/03/the-5 -basicprinciplesofdesign/&docid=Mre. C 4 ju 8 Ta. HHSM&imgurl=http: //maddisondesigns. com/wpcontent/uploads/2009/03/i mg_contrast 1. jpg&w=600&h=300&ei=Hj. B 6 Ufqz. Dark 2 w. W_y. YCg. CQ&zoom=1&iact=rc&dur=94&page=2&tbnh=13 9&tbnw=278&start=30&ndsp=38&ved=1 t: 429, r: 31, s: 0, i: 246&tx=-5&ty=69