Design Principles Mrs Levi Think about it Who

Design Principles Mrs. Levi

Think about it…… • Who creates advertisements? • Why do they look like that?

Design Principles are…. • Rules of design used to create an ad • Arrangement of one or more elements for a purpose • Ways to organize text and graphics

8 Design Principles • • • Select one of the Design Principles from the list. After learning the principles come back the Home Page and click another from the list until you finish Alignment all 8 Design Principles. Balance Repetition & Consistency Contrast & Color Font Directional Flow – Z Pattern • Proximity • Focus – White space

Alignment is the placement of text and graphics so they line up on the page. – Creates order – Organizes page elements – Group items – Create visual connections

Question: Alignment The different types of alignment are: Choose one: a) Right align, left Align, center align, justification b)Center Align, Right, left align, all over align c) Justification and horizontal d)All of the above

SORRY!!! Continue to next slide for answer.

Correct Answer! a) Right align, Left align, Center align, Justification Right align! Center Align Left Align! Right align! Center Align Left Align! justify justify justify justify justify

Balance • Balance can be: • Symmetrical • Asymmetrical • Radial • Symmetrical balance is mirror image balance. • Asymmetrical balance – -several smaller items on one side are balanced by a large item on the other side • Radial balance– All elements radiate out from a center point in a circular fashion.

Balance • Radial • Symmetrical • Asymmetrical

Question: Balance The picture is: a) b) c) d) Radial Symmetrical Asymmetrical None of the above Choose your answer above

Correct Answer!! b) Symmetrical You could draw a line down the center of the church and it would be balanced on each side.

Repetition • Using the same or similar elements throughout your design – Logos – Images – Titles – Colors

Repetition Repeatedly seeing something helps you to remember it! – Takes 3 or more formats to stick! What makes you read an ad? – Less than piece 3 seconds for reader to decide to read the Will you read it again? – Read 1 time, 3 X as likely to read it again Consistency is recognizable and sticks!

Example : Repetition South America Taiwan

Contrast and Color Do’s and Don’ts: • Use color in key words for added emphasis • Use color to organize a page • Use color to organize information in graphs, pie charts and tables • Increase the impact of your visual with color

Contrast and Color Continued… • Use color to portray emotions • Add color to the most important subject in a photograph to direct the reader’s eye • Don’t use color on thin font styles

Font • Font should simplify language • When using fonts, only emphasize the words that need to be emphasized. • If you use too many fonts, ideas are lost and the message becomes very hard to read.

Font (typeface) Typeface should match the image you are going to create Birthday Party Resume d e W g n i d Halloween Poster Old English

Serif vs. Sans Serif I started on my homework but my pen ran out of ink. My hamster ate my homework. My computer's on the blink. I accidentally dropped it in the soup my mom was cooking. Feet s San Serif I started on my homework but my pen ran out of ink. My hamster ate my homework. My computer's on the blink. I accidentally dropped it in the soup my mom was cooking. No Feet s

Question: Font The statement below is an example of what type of font? Design is key! Choose One below: SERIF SAN SERIF

Correct Answer!! Design is key! e v a h t n o F f i r e S ! ! ! t e e F

Which house is for sale?

Proximity • D i s t a n c e between words, sentences, pictures, titles, headings, subheadings, etc. RULES: Do: – Create a relationship among elements with close proximity. – Use WHITE SPACE to draw attention to something

Now, which house is for sale? THIS ONE!!! Now you can see which is For Sale because the proximity is closer!

Proximity • Don’t : – Stick things in the corners or in the middle to fill empty space – Put too many separate elements on a page – Leave equal amounts of white space between elements – Put elements close together that don’t belong together!

Focus • Elements used to attract the reader’s eyes. This design is a good example of FOCUS because the designer used a dull background and put the turquoise bracelet at the very front.

White Space • It calls attention to something • Blank space free of text or graphics • DON'T confuse white space with dead space. White space is intentional; dead space is not. Dead space is merely empty pockets of space without a purpose. TEACH

True or False: This is an example of White Space Choose One: • TRUE • FALSE

Correct Answer!! TRUE • White Space can be any color

Directional Flow • Positioning elements to draw the reader’s eyes through the document.

Z-Pattern • When scanning a paper the eyes have a tendency to move in a Z pattern.

1. What message do these fonts convey? 2. How does the color impact your thoughts? 3. Which one would you want to eat, based on their logo’s appearance?

Your DP Ad Project DAY 1 1. In Groups of 4 or 8 2. Divide the 8 principles between group members. Each will be responsible for 1 or 2 design principles. 3. Meet with other Members Introduce self Create Group Name Decide how you want to present Powerpoint, Prezi, Magazine, etc? ? ?

DAY 2—Group Presentation 4. You can show GOOD and BAD examples to teach your class, use Power. Point or Prezi. 5. Practice your presentation 6. Present to class