Design Library Guiding us towards the digital experience
Design Library Guiding us towards the digital experience we are aiming for
On stage How do we increase speed, innovation and secure a world-class digital experience? Apps Supporting tools in physical meetings Remote advice External contextual access High Speed platform & automation API-Platform Authorization Authentication Notification Agreement Information & Analytics + 3 rd Party Core Services + 3 rd Party INFRASTRUCTURE Digital Enablers (DEP-Program) ON STAGE Responsive web Open + logged in
On stage How do we increase speed, innovation and secure a world-class digital experience? Design Library Apps Supporting tools in physical meetings Remote advice External contextual access High Speed platform & automation API-Platform Authorization Authentication Notification Agreement Information & Analytics + 3 rd Party Core Services + 3 rd Party INFRASTRUCTURE Digital Enablers (DEP-Program) ON STAGE Responsive web Open + logged in
SEB brand design
Design systems
Design Library is a set of individual principles, styles and components, that when combined make delightful, intuitive designs and shape a consistent digital user experience. Design Library is based on our brand platform and follow our universal principles and patterns.
Digital Design Principles
Digital Design Principles
Digital Design Principles 1. It’s for you 4. Aim to explain We aim to adapt to each individual’s unique situation, thus making us relevant and trustworthy. This applies to both our customers and employees. Our aim is to help our clients, employees and users to intuitively understand, navigate and use our products and services. 2. Everyday first We achieve this by being clear, empathic and approachable. We do the hard work for our clients and employees to solve their everyday needs, problems and tasks in a delightful manner 5. Frictionless 3. Trigger insight Trying a new function, exploring new content or taking a difficult decision. We enlighten our clients and employees with insightful presentations of information and actionable suggestions. In ways our users find magical. Whatever the step, we aim to universally reduce barriers and lower thresholds
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