DESIGN KERALA SUMMIT DESIGN KERALA FOR A SUSTAINABLE
#DESIGN KERALA SUMMIT DESIGN KERALA FOR A SUSTAINABLE FUTURE Dr. Darlie Koshy Former Director & Governing Council Member NID & Former Executive Board Member World Body of Design, DG & CEO, ATDC © Dr. Darlie Koshy 2018
# BEYOND FLOODS REIMAGINING, REPOSITIONING KERALA © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTION Kerala : A Macro View • • • India 130/189 countries : HUMAN DEVELOPMENT RANKING India’s HDI value (2017) 0. 640 “MEDIUM HUMAN DEVELOPMENT CATEGORY” HDI of Kerala : 0. 784 Literacy Rate Kerala : 93. 91% (96% in 2018) Education Index : Highest for Kerala : 0. 915 Life expectancy : Kerala 75 years (77 in USA) , India - 64 years Kerala Model of Development : GDP per capita Rs. 1, 40, 187/ People below poverty like : Rural : 9. 14%, Urban : 4. 97% Kerala 2. 8% population, Economy’s contribution : 4% © Dr. Darlie Koshy 2018 Source : http: //www. in. undp. org/content/india/en/home/sustainable-development/successstories/india-ranks-130 -on-2018 -human-development-index. html
#DESIGN FOR A SUSTAINABLE FUTURE FRAMEWORK FOR THE STRATEGY Kenichi Ohmae, Former Professor & Dean, UCLA, Author ‘ The End of the Nation State’ World-renowned business strategist, says “Nation states are dinosaurs waiting to die, not only they have lost their ability to control, protect currencies but also generate economic activity”. He also elaborated that cities will compete with countries. C. K. Prahalad Former Professor of Corporate Strategy, University of Michigan “Core competency is a concept , a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace”. from The Fortune at the Bottom of the Pyramid My own quote from Indian Design Edge, Roli Books (2008) Former Director NID & Author of Indian Design Edge “I believe in “Design Democracy”. When allowing for numerous people to participate in a design, it becomes a process that caters to all sections of society… © Dr. Darlie Koshy 2018
# FOR A SUSTAINABLE FUTURE Kerala God’s Own Country: “In the 1750’s Tranvancore was ruled by Maharaja Anizhem Thirunal Marthanda Verma. A pious and God –fearing –king Anizham gave up his entire kingdom to Lord Anantha Padmanabha in a ceremony called “Thripadi Daanam” thereby by making God the owner of the kingdom of Travancore. Thus Travancore came to be known as God’s own country, a legacy that Kerala has inherited” Ravi Subramanian-In the Name of God (Penguin). #VALUE CAPTURE # VALUE ADDITION # VALUE CREATION -STAGES OF STRATEGY© Dr. Darlie Koshy 2018
# VISUAL SYMBOLS OF KERALA SETTING A DESIGN CONTEXT Animal– Indian Elephant Bird-Green Hornbill Houseboats lined-up in Backwaters of Kerala Flower – Golden Shower Tree Flower -Amaltas COCONUT TREE © Dr. Darlie Koshy 2018
# BUILDING BLOCKS OF STRATEGIC DESIGN - A 14 PEARLS NECKLACE OF CITY STATES WITHIN THE BOUNDARY OF KERALA- • Kerala needs to imagine(dream) having 14 “City states” within the Kerala’s boundary & develop the Macro strategy. • The state is divided into 14 districts & • Districts are distributed in six regions : ü North Malabar ( far north Kerala) ü South Malabar (northern Kerala) ü Kochi (central Kerala) ü Northern Travancore, Central ü Travancore(Southern Kerala) ü South Travancore (far south Kerala) “IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE. FOR KNOWLEDGE IS LIMITED, WHEREAS IMAGINATION EMBRACES THE ENTIRE WORLD. ” -ALBERT EINSTEIN © Dr. Darlie Koshy 2018
#CREATIVITY, INNOVATION & DESIGN IN THE INNOVATION DRIVEN – GIG ECONOMY-(CIRCULAR ECONOMY) “CREATIVITY IS THINKING UP NEW THINGS. INNOVATION IS DOING NEW THINGS” -Theodore Levitt “APPLICATION OF CREATIVITY IN THE PROCESS OF INNOVATION IS DESIGN” © Dr. Darlie Koshy 2018
#DESIGN KERALA: DESIGN ENABLEMENT AS A STRATEGY “TO CREATE A VALUE-PRICE PROPOSITION FOR A PRODUCT/SERVICE WITH AN APPEAL FOR A CUSTOMER, USING TECHNOLOGY, BLENDING A COUNTRY’S CULTURE AND HISTORICAL RESOURCES, ITS TRADITIONS AND HERITAGE OF SHAPES, FORMS, VALUES AND MATERIALS; WHILE FULFILLING ASPIRATIONS OF GROWTH & DEVELOPMENT” © Dr. Darlie Koshy 2018
#OVERVIEW • 14 Districts • 14 Granular Perspectives © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 1. KASARGOD Pointers: • Kasargod is known as the land of Gods, forts, • rivers, hills and beautiful beaches Focus Areas: • One of the highest HIV infected area in Kerala • Badly affected by the toxic pesticide ’Endosulfan’ Strategic Perspectives: -Health -Education -Emulation of Development models from UAE Medical Infrastructure & Education. © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 2. KANNUR Pointers: Known as “CROWN OF KERALA” and Land of Kannan(Krishna) Focus Areas: • The first Coast Guard Academy in India • Asia’s largest Naval Academy & world's third largest known for traditional Industries rich culture, traditions like Handloom. Strategic Perspectives: • • -Defence Production-Handloom / Textile-Culture Tourism-Ayurveda, Health- © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 3. WAYANAD Pointers: Called the ‘spice garden of south; Land of paddy fields, and home of ‘monsoon’. Focus Areas: • Largest tribal population in Kerala, Plenty of dams and check dams. • Rich water resources • Wayanad Jeerakasala Rice (GI Registered) • Karapuzha Dam is considered to be one of the biggest earth dams in India • Banasura Sagar Dam is the largest earth dam in India & Second largest in Asia. Strategic Perspectives: • Forest Produce • GIS based Rice Exports • Spice Exports • Create tourist experience for tradition & culture especially Kalari Payattu & other Martial Arts. Develop as in Haryana Physical Training & Wrestling etc. … • Eco-Tourism, Tribal Products Health / Education Models from Scandinavian Countries © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 4. KOZHIKODE Pointers: • Calicut-City of Spices, City of Sculptures , Calico cloth • Koyil-kota(fort), meaning fortified palace Focus Areas: • Second best city in India to reside in • Vasco da Gama landed in Kozhikode on 20 th May 1498. • Arab merchants traded with the region as early as 7 th century • Trade route between Europe and Malabar • English landed in (1615), French (1698) nd Dutch (1752), trading post in (1665) – Mixture of Influence Strategic Perspectives: • • Digital Strategy Spice Exports Entrepreneurship, Tourism, Literature, Arts, Culture Expanding Trade Litfest Food Processing & Packaging Textile-Fashion Show like “ Premier Vision” © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 5. MALAPPURAM Pointers: • Terraced place atop the hills/ ‘Hilltop’ Focus Areas: • Predominantly Muslim community “Mini Gulf’ • NRI Deposit Dominate Banking Finance Strategic Perspectives: • • • Health Education Trade Hotels/ Motels Emulate UAE models © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 6. PALAKKAD Pointers: • Pala-Barren Land • Kadu-Forest Focus Areas: • Close to Tamil Nadu • Malampuzha dam is 12 km from Palakkad town. Strategic Perspectives: • • • Industrial Corridor with Tamilnadu Tourism Culture/Literature/Arts/Folklore Rice Exports Forest & Tribal Produce © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 7. THRISSUR Pointers: • Thrissur is known as cultural capital of Kerala, and the land of Poorams(Temple Festival) Focus Areas: • Thiru-Siva Peroor - Trichur • Vadakkumnathan Temple • “Cultural Capital of” Kerala • 'Thrissur Pooram‘ • 'Cultural Capital of Kerala “Thrissur Pooram” Strategic Perspectives: • Cultural/Tourism/Spiritual Tourism • Literacy Focus: International Book fair/ International Arts Festival • Dance/Music • Global Branding of Trissur Puram Like “Horn Bill festival” of Nagaland © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 8. ERNAKULAM/ KOCHI Pointers: • ‘Queen of Arabian Sea’ • Modern face of Kerala • Industry / Trade/ Commerce • (Co-Chin: Like China) Focus Areas: • Financial and Commercial hub -Queen of the Arabian Sea • Group of Islands • One of the finest natural harbors in the world • Rice- Bowl Of Kerala • Waterways And Agriculture • Back Waters Strategic Perspectives: • • • Like China/Shanghai, Hong Kong, Maccau IT/ITES etc. , Spice Trade/ Art Trade Financial Hub Develop World Class Tourism Infrastructure around islands © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 9. IDUKKI Pointers: • Idukki Arch Dam is one of the most famous dams. Focus Areas: • • • Lies on highest peak in south India Some of the largest Tea Plantations in the world The land of spices Wildlife sanctuaries ‘Eravikulam Wild Life Sanctuary’ proclaimed as a National Park Kurinjimala Sanctuary Strategic Perspectives: • Tea/Trade/Exports/Marketing • Tourism • Wildlife Promotion/Eco Tourism • Tribal Produce/Marketing & Pilgrimage/ Spiritual Tourism • Branding the Tea & Spices from Munnar, more aggressively & Encourage world class tourism experience in Munnar & Thekkadi. © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 10. KOTTAYAM Pointers: • Kottayam is known as the city of three 'L's - Literacy, Lakes and Latex. Focus Areas: • Major trading centre of natural rubber in India • Syrian Christian influence • “Chuvar Chitra Nagari” or City of Murals • Kottayam Port : India's first multi-modal Inland Container Depot • First town in India to attain 100% Adult Literacy Strategic Perspectives: • • Book fairs like Frankfurt Fair Food Processing Forest Produce Marketing Rubber Product Innovation © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 11. ALAPPUZHA Pointers: • Aal (Sea) Puzhai / River-Mouth Focus Areas: • Venice of the East by (Lord Curzon) • Water Sports • A Major tourism destination Strategic Perspectives: • • • Back Water Tourism Fish/ Related Product Exports Water Sports Trade Hotel Industry / Houseboats Health Tourism © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 12. PATHANAMTHITTA Pointers: • Pilgrim Capital of Kerala Focus Areas: • Biodiversity, Forest, plantations, rivers etc. • 50% is covered by forest. • Wild Life Habitat • Sabrimala Pilgrimage Strategic Perspective: • Encourage Spiritual Tourism • Forest Produce • Ayurveda etc. , © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 13. KOLLAM Pointers: • Quilon / (Coulao) Quilon was once one of the most important trading ports in India also known as Kollam. Focus Areas: • Kollam is the least polluted city in India • Old seaport and city on the Laccadives Sea coast • Strong Commercial Reputation • Coastal City • Biblical Times - Region of Solomon ' Red Sea Port‘ Strategic Perspective: • • • Marine Exports Fish / Prawns Cashew Exports Also modern industry corridoors / ports Global promotion of Kollam. E. g. Taj Quilon in London. • Ancient Trading Town ; A new Trade Focus. © Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS 14. THIRUVANANTHAPURAM Pointers: • The name literally splits into iru", "Anantha"“Puram" meaning "the town of Lord ANANTHA". Focus Areas: • India's first Infotainment Industrial park. • Major tourist centre, known for the Padmanabhaswamy Temple • Technopark—India's first IT park—in 1995 Thiruvananthapuram is a major IT Hub in India • It is a major aerospace research centre in India • Science /Technology/Film studio • Architecture. • Encourage Art, Music & Dance Festival Strategic Perspectives: • • Science & Technology Incubation Tourism Beaches etc. , • • World’s best beaches in the world Varkala, Shankumukham beach & Kovalam International tourist beaches. Branding Global Film Festival To develop as a major innovation Centre Tumba Space Centre; Research & Astronomy Centre © Dr. Darlie Koshy 2018
# Aggressive Marketing of Kerala’s GIS Products Around the World: -Gifts from God’s own Country-Branding of State, Culture, Crafts, Commerce© Dr. Darlie Koshy 2018
# STRATEGIC DIRECTIONS Imagine kerala, Design Kerala & Positioning of Kerala Strategic Intent A Necklace of 14 Pearls, as if each district is imagined as a City State within the geographical boundary of Kerala © Dr. Darlie Koshy 2018
DESIGN PERSPECTIVES Kochi © Dr. Darlie Koshy 2018 Shanghai
Boats on the Canals in Alleppey © Dr. Darlie Koshy 2018 Venice, Italy
THIRUVANANTHAPURAM © Dr. Darlie Koshy 2018 SINGAPORE
WAYANAD © Dr. Darlie Koshy 2018 MELBOURNE
KOTTYAM © Dr. Darlie Koshy 2018 AMSTERDAM
# Towards Design Democracy…. • Design for Everyone, Everywhere • Designing for the future while remaining relevant for the present #Individual Innovation, #Societal Innovation, #Transformation © Dr. Darlie Koshy 2018
# “DESIGN KERALA” FOR SUSTAINABLE FUTURE Thank you ! www. darliekoshy. com darlie. koshy@gmail. com © Dr. Darlie Koshy 2018
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