DESIGN HEURISTICS 77 CARDS A b Problem Explore

DESIGN HEURISTICS 77 CARDS

A b Problem Explore Possible Solutions c d e Further Start with develop a problem ideas Research and gather information Generate ideas Challenges with f idea generation § h multiple Difficulty generating ideas § Fixation § existing products/services § previous experiences § gfirst idea i

How do we promote Successful Idea Generation? A b Generate multiple and diverse ideas Problem Explore Possible Solutions c Do not Obvious idea f evaluate Use idea generation techniques d e

Award-winning Products Cognitive heuristics Think-aloud Design Task Reasoning processes that do not guarantee the best solution, but often lead to potential solutions by providing a short-cut. Professional Designer design heuristics Concept modifiers that quickly lead to a potential solution, providing the opportunity for a novel design to occur. 77 cards

Initial Ideas Obvious Ideas Design Heuristics push you to think beyond your initial ideas

PRACTICE WITH DESIGN HEURISTICS Randomly select 5 Design Heuristic Cards Spend 5 minutes using the cards to help generate ideas Salt & Pepper Design Task A new restaurant is opening, and it is interested in unique designs. Your task is to design ways to dispense salt & pepper for diners in this restaurant. Focus on new and creative ideas, and generate as many as you can.

CONCEPT GENERATION WITH DESIGN HEURISTICS Read through your set of Design Heuristic Cards. Be sure to look at both sides! ________________________ Use your set of cards to come up with ideas. Come up with as many ideas as you can. Do not worry about manufacturing details and materials. Draw each concept and explain it briefly. Work individually.

DESIGN HEURISTICS WITH AN ENGINEERING DESIGN TASK Try to generate at least 5 ideas Use individual cards or combinations Solar Cooker Design Task: Sunlight can be a practical source of alternative energy for everyday jobs, such as cooking. Simple reflection and absorption of sunlight can generate adequate heat for this purpose. Your challenge is to develop products that utilize sunlight for heating and cooking food. The products should be portable and made of inexpensive materials. It should be able to be used by individual families, and should be practical for adults to set up in a sunny spot. Note: Specific materials for a targeted temperature can be postponed to a later stage. Do not worry about the specific quantity of heat that can be generated. Please focus on conceptual designs. Please consider both the ways of capturing the light, and the structural variety of the concepts.

QUESTIONS? The cards? The process? How does using Design Heuristics differ from your normal mode of generating ideas? Any other observations?

SHARE AND GENERATE WITH YOUR TEAM Each team member share your ideas with the team. Briefly explain where the ideas came from. Each team member select 2 -3 Design Heuristic cards that you feel would be useful to your class project. Try to choose cards that you didn’t already use. Share these cards with the team. As a team, generate at least 5 MORE concepts using the selected cards.

TO HAVE YOUR OWN SET OF 77 CARDS: DESIGN HEURISTICS FOR INSPIRING IDEAS www. Design. Heuristics. com