DESIGN DOCUMENT TEMPLATE Project specs Topic Delivery medium

DESIGN DOCUMENT TEMPLATE

Project specs Topic Delivery medium (video, e. Learning, virtual, live, other) Length Development resources Target delivery date

Audience description TARGET AUDIENCE SECONDARY AUDIENCE

Objectives What should learner know or be able to do as a result of this program? KNOWLEDGE PERFORMANCE

Priority topics These four topics align to program objectives. Topic 4 Topic 3 Topic 2 Topic 1

Messaging roadmap Solution Point of view Target audience [why learner cares] Target customer [why customer cares] Value proposition Customer Learner

Evaluate training effectiveness (example) Training metrics Survey ü Improved business results ü Increased productivity and quality of work ü Employee retention ü Higher morale ü Customer satisfaction index Collect feedback on learning experience, relevance and usefulness Tangible results of training Learner demonstrates positive impact of training through improved productivity and overall skill development. Metrics and methods to evaluate training effectiveness & ROI ü Training accommodated learner’s pace and learning style ü Course content relevant and easy to follow ü Knowledge and skills gained by learners as a result of training ü Course completion and certification ü Learning implemented on the job 7

Outline topics (example) 1 Introduction—lead with customer business challenge/problem 5 Target customer profile 2 Solution overview 6 Customer conversation 3 Customer/business benefits 7 Why sell/what’s in it for you? 4 Solution features and benefits 8 Resources/next steps

Topic detail (example) 1 Lead with customer business challenge/problem Key points—narrator/instructor NOTES Example [scenario/quote/image/other] Source [image, doc, expert, other]

Topic detail 2 Solution overview Key points—narrator/instructor NOTES Example [scenario/quote/image/other] Source [image, doc, expert, other]

Topic detail 3 Customer/business benefits Key points—narrator/instructor NOTES Example [scenario/quote/image/other] Source [image, doc, expert, other]

Topic detail 4 Solution features/benefits Key points—narrator/instructor NOTES Example [scenario/quote/image/other] Source [image, doc, expert, other]

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