DESIGN Day 6 designing headlines HEADLINES the verbalvisual

DESIGN – Day 6 designing headlines

HEADLINES the verbal–visual connection Design VERBAL • captures & keeps readers with clever diction & clear details • reflects the dominant photo’s content VISUAL • (an entry point) • uses type creatively

HEADLINES the verbal–visual connection Design • Identify content • Tell something specific about the season, event, etc. • Capture the readers’attention

HEADLINE ANATOMY designing headlines Design Primary headline – The Teaser • Intrigues the reader visually and/or verbally (larger than anything else on the spread. ) Secondary headline – The Teller • Provides information specific to the year and identifies the spread’s focus (subject and verb are needed. ) This is smaller then the primary head.

HEADLINE ANATOMY label primary headline TEASER designing headlines Design Homecoming Reign Delay Game, field coronation come to a thundering halt secondary headline TELLER • Identify content? • Tells something specific about the event? • Captures the readers’ attention?

the PROCESS designing headlines Design • Kicker ONE line of secondary above primary Homecoming fans experience WILD WASHOUT Even rain can’t spoil Homecoming’s Crowning

the PROCESS designing headlines Design • Wicket 2 or more lines of secondary above primary Players, band, fans abandon the field, head for cover, Take a Reign Check

the PROCESS designing headlines Design • Tripod pattern 2 or more lines of secondary beside line(s) of primary Thunder, lightning cause Homecoming BASHCRASH “When I realized the storm would probably cancel the game, I was depressed. ” junior Jonah Martin

the PROCESS designing headlines Design • Hammer pattern ONE or more lines of secondary headline below primary headline Get a Reign Check Half-time homecoming ceremony washes out

Hammer headline designing ONE or more lines of secondary headline belowheadlines primary Design

Tripod headline TWO or more lines of secondary besidedesigning line(s) ofheadlines primary Design

Tripod headline TWO or more lines of secondary besidedesigning line(s) ofheadlines primary Design

Variation headline designing headlines TWO or more lines of secondary beside copy Design

Wicket headline designing TWO or more lines of secondary aboveheadlines primary Design

Kicker. ONEheadline designing line of secondary aboveheadlines primary Design

Kicker. ONEheadline designing line of secondary aboveheadlines primary Design

Variation headline designingw/headlines TWO or more lines of secondary below primary pictures Design

Headline Placement designing headlines Design Headlines are placed above or to the left of copy • tease the reader • offer an overview of content

designing headlines Design

designing headlines Design

Headline Placement designing headlines Design When NOT placed above or to the left of copy, some graphic or typographical device is used to draw reader to beginning of copy.

designing headlines Design

designing headlines Design