Design Cycle Public Art Lecturer Mark Parkin Course
Design Cycle: Public Art Lecturer: Mark Parkin
Course Outline: Professional Practice in the Arts-2 Lecturer: Mark Parkin • Investigate the Design Cycle & its stages, conceptualization, principles and implementation in relation to public art • Being an artist-Professional Practice in the Arts, Art & Business; developing a Digital Footprint • The design & professional hanging of an exhibition-developing an electronic portfolio • Photographing professionally & framing to a professional standard • Linear perspective in composition; colour theory-abstraction and experimentation (Practical)
Course Outline: Professional Practice in the Arts-2 Assignments & assessment: All reading material, lectures, assignments, handouts & templates can be found on the university website; www. uwcentre. ac. cn/huanghuai All assignments must have front cover with student names & numbers & contents page where applicable otherwise they will not be accepted.
Course Outline: Professional Practice in the Arts-2 Assessment: • Artists Statement; 50% Written or video format; must include mind map & artist statement template • Design proposal & Group presentation; 50% Mind maps, models, drawings, design cycle diagram, design brief & PPT, digital media presentation
Design Cycle: Public Art Aims; to explore & address the related elements that underpin a Public Art Project Objectives; to define each stage of the design cycle & it’s implementation in creating Public Art
Design Cycle: Definition What is a Design cycle? A methodology that underpins the project’s resources, requirements and design goals(brief). A strategic approach for someone to achieve a unique expectation. It defines the specifications, plans, parameters, costs, activities, processes. How and what to do within legal, social-political, environmental, including Health & Safety and economic constraints in achieving that objective.
Design Cycle: Rational Model The Rational Model was independently developed by Herbert A Simon an American scientist, and Gerhard Pahl and Wolfgang Beitz, two German engineering design theorists. Designers attempt to optimize a specific design to known constraints & objectives. The design process is plan-driven and is understood in terms of a discrete sequence of stages.
Design Cycle: Stages Video…… 1
Design Cycle: Stage-1 Empathy is crucial to a human-centred design process such as Design thinking. Empathy allows design thinkers to set aside their own assumptions about the world in order to gain insight into users and their needs.
Design Cycle: Stage-1 Depending on time constraints, a substantial amount of information is gathered at this stage to use during the next stage. This data will develop the best possible understanding of the users, their needs, and the problems that underlie the development of that particular product.
Design Cycle: Stage-2 During the Define stage, you put together the information you have created and gathered during the Empathise stage. The Define stage will help the designers in your team gather ideas to establish features, functions, and any other elements that will allow them to solve the problems. Analyse your observations and synthesise them in order to define the core problems that you and your team have identified up to this point.
Design Cycle: Stage-3 During the third stage of the Design Thinking process, designers are ready to start generating ideas. You’ve grown to understand your users and their needs in the Empathise stage. With this solid background yourself and your team members can start to 'think outside the box' to identify new solutions to the problem statement you’ve created (your brief).
Design Cycle: Stage-3 It is important to get as many ideas or problem solutions as possible at the beginning of the Ideation phase. (mind map or brainstorming) You should pick some other Ideation techniques to help you investigate and test your ideas to find the best way to solve a problem, or provide the elements required to circumvent the problem.
Design Cycle: Stage-4 The design team will now produce a number of scaled down versions of the product or specific features found within the product, so they can investigate the problem solutions generated in the previous stage. Prototypes may be shared and tested within the team or on a small group of people outside the design team. It is an experimental phase, and the aim is to identify the best possible solution for each of the problems identified during the first three stages.
Design Cycle: Stage-4 The solutions are implemented within the prototypes. One-byone, they are investigated and either accepted, improved and re-examined, or rejected on the basis of the users’ experiences. By the end of this stage, the design team will have a better idea of the constraints inherent within the product, the problems that are present, and have an informed perspective of how real users would behave, think, and feel with the end product.
Design Cycle: Stage-5 This is the final stage of the 5 stage-model. Designers or evaluators rigorously test the complete product using the best solutions identified during the prototyping phase. The results generated during the testing phase are often used to redefine or more problems and inform the understanding of the users, the conditions of use, how people think, behave, and feel, and to empathise.
Design Cycle: Stage-5 Even during this phase, alterations & refinements are made in order to rule out problem solutions. Derive as deep an understanding of the product & its users as possible.
Design Cycle: Summary & Guidelines Design Brief; or Parti pris; the statement of design goals Analysis; analysis of current design goals Investigation; design solutions in the field or related topics (research) Specification; specifying requirements of a design solution Problem solving; conceptualising and documenting design solutions Presentation; presenting design solutions
American artist: Robert Rauschenberg Riding Bikes 1998 Berlin, Germany
Joel Berkner (Joel Artista) Community Murals depicting various sociological issues and deprivation
Lawrence Argent -“ I see what you mean” (right) & “I am here” situated in the International Square , Chengdu, China (left)
Robert Morris 2013 - Glass Labyrinth The Nelson-Atkins Museum of Art’s Donald J. Hall Sculpture Park, Kansas City, Missouri
Gianluca Vasall –Sadarch Collective-SPOP empty-villages-Sardegna
Design Cycle: Mind Map-Initial development Structuring the Project Example of a mind map: Professional Practice -2 Video…… 2
Design Cycle: Stages Criticisms, design flaws relative to the commissioner Group presentation, design brief including budget Design Parameters Budget, Environmental impact, demographics etc. Qualatative & Quantative Internet-Library Final design stages, Scale models CAD etc. Evaluate, make alterations & refinements; does it meet users specifications Mind maps, brainstorming talking to other artists Sketches, photographs CAD, scale models, written proposal
Design Cycle: strategies & development of ideas Design Brief: Make sure you understand the specifics & design parameters of the design brief –ask questions? Research parameters: What type? • Quantitative (numeric & statistical) • Qualitative (how it effects people emotionally & their environment) • Demographics (the users, people-social & economic background)
Design Cycle: Strategies Ethnographic methods; the study of peoples & cultures graphically in writing Investigate and communicate; consult with other designers, artists that have completed similar public art projects Utilize public archives or publications, the internet, social media Build a portfolio of ideas that you can present; sketches, scale models, photographs, digital media etc. Video…… 3 & 4
Design Cycle: Assignment: Huanghuai University Public Art Project Location: Choice of location-North or South University Campus Design Brief: Huanghuai University proposes to commission a 2 D or 3 D installation/sculpture underpinning the various aspects of the mission statement of the university. The awarded commission should employ the spiritual and educational values adopted by the past & present history of the University coupled with a forward looking vision.
Design Cycle: Design Brief Assignment: Huanghuai University Pubic Art Project Location: Choice of location-North or South University Campus The project will be situated in a suitable location compatible with the proposed design. The design may be an interior or exterior project employing environmentally friendly materials with due considerations given to Health & Safety legislation and its environmental impact. The design project and Group Presentation will be submitted in a bound document as evidence for final assessment.
Design Cycle: Design Brief bound document Front cover with Project Title: Group number & student names & numbers Contents page; 1. Mind map-brainstorming initial ideas-Research 2. Design brief proposal with design cycle diagram describing each stage 3. Photographs of proposed site and why that site was chosen 4. Materials & the environmental impact, Health & Safety-Public Liability Insurance? 5. Legalities, logistics, budget spreadsheet, timetable 6. Design Solution proposal; photographs of scale models, sketches, etc. with text 7. Hardcopy of PPT Group presentation
Design Cycle: Presentation of Design Brief Group Presentation: The proposal & presentation should contain documented research into the design parameters in the form of ethnographic & qualitative research. The PPT presentation should include the proposed design brief supported with drawings, illustrations, digital media, scale models etc. The presentations should not exceed more than 5 minutes & include the participation of each group member. A hard copy of the presentation must be submitted as evidence for assessment.
Design Cycle: Design Brief Presentations The proposal & PPT presentation should include; • Mind map-labeled Design Cycle Diagram with written description of each design stage of your project. • The PPT presentation should include the proposed design brief supported with drawings, illustrations, photographs, digital media, scale models etc. Including documented research relating to the brief. • The presentations should not exceed more than 5 minutes & include the participation of each group member. A hard copy of the presentation must be submitted as evidence for assessment.
Design Cycle: Presentation Groups • Each group will be made up 5 members; each member has to contribute towards the final design brief & PPT proposal presentation. • The hardcopy bound booklet must be submitted at end of the Group Presentation. Deadline for documented submissions & PPT Group presentations; Monday April 23/2018
Design Cycle: Possible Project Sites You have the option of choosing your own site on Campus –Interior or Exterior.
Design Cycle: Possible Project Sites Photographic references of your proposed site must be included in your presentation.
Design Cycle: Possible Project Sites Include as many Photographic perspectives & references to scale of your proposed site.
Design Cycle: End of Presentation
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