DESIGN BRIEF KINETIC SCULPTURE FOR EVENT IN CHINA

DESIGN BRIEF KINETIC SCULPTURE FOR EVENT IN CHINA BACKGROUND • We are organising a series of thematic events in China for Martell XO cognac. The theme of the event is “Shape Your World” which aims to illustrate how our Martell XO consumers have the vision & power to ‘Shape The World’ with creative kinetic mechanical sculptures & virtual reality interactive gaming experience that literally let our consumers experience the power to shape the world. • The thematic event is designed to synergize with the advertising creative concept & slogan “Shape Your World” (see Appendix for TVC frames & event poster creative concept) to deepen consumer understanding of the brand values by providing a tangible experiential way for consumers to touch & feel the brand. DESIGN REQUIREMENTS • To design a kinetic sculpture with movements that will amaze consumers at the event. • Preference for consumers to be able to interact with structure if possible to affect the movement of the sculpture e. g. insert rolling ball bearings, swing a pendulum, move a spoke, pour in liquid (that could be the same colour of cognac) etc. • Key design elements: Should be a mix of arch shape bridges & spheres as key shapes, link to theme of ‘Shape your world’ with global architecture icons • Tone: Metallic aspect, strong, masculine, powerful, contemporary, and must look & feel luxurious. • Colour & Materials: key colours are Martell Blue, platinum, cream (refer to Appendix on brand guidelines). Materials should look & feel luxurious and not industrial. E. g. metallic parts should be a light pinkish platinum champagne gold instead of shiny silver or chrome colour & must not feel like rough industrial material. • Size: sculpture will be displayed indoors within the lobby of a Karaoke bar. Maximum height 2. 2 m, floor space 8 sqm. NOTE: sculpture must be easy to transport between the 15 event venues. It must be able to be installed & dismantled & packed for transportation by local staff. • Sound: if there are mechanical movement sound, it needs to be part of the powerful & luxury feel e. g. strong sound only during key bold movements. It should not be a continuous noise.

DESIGN BRIEF KINETIC SCULPTURE FOR EVENT IN CHINA TIMING • Briefing to artists: 23 - 25 Oct 06 • Design & cost proposals from artists: 26 Oct - 2 Nov 06 • Commission artist, design development, confirmation of design: 3 - 10 Nov 06 • Production: 10 Nov - 10 Dec 06 • Freight & custom clearance: 11 - 20 Dec 06 • Installation & test in China: 20 Dec 06 CONTACTS Jocelyn Yong Group Business Director TEQUILA Email: Jocelyn@tequila. com. cn DID: 8621 -63276018 ext. 172 Mobile: 86 -13801993387 James Gee Ng Fey Director of Planning and Strategy WTM Marketing Service Email: jamesfey@winthemarket. com. cn Tel: 8621 - 6251 0553 ext. 200 Mobile: 86 -13761251775

APPENDIX Sculpture Idea - to have moving spokes that has models of architectural icons around the world within a transparent globe on an arch bridge. Globe can be a 2 D backdrop instead of a sphere if production is a challenge. *Note - this is just an idea from the agency with no knowledge of kinetic movements feasibility. Artists need to develop alternative feasible designs. Event Poster Creative Concept: Power of MXO to hold up the world - illustrated by the globe with key architecture icons within that seems to be suspended by the ray of lights emitting from the MXO bottle Martell XO TVC select frames - Note focus on architecture & arch shape.

APPENDIX