Design and Visual Rhetoric When designing composing your

Design and Visual Rhetoric

When designing/ composing your project, consider…. . Mediums/ media you’ll use Style (cartoonish, realistic, contemporary, vintage…) Tone (serious, humorous, sad, dramatic, shocking) Color palates Layout/ organization/ balance These are all things you can explain in your write up. (i. e. Why did you choose these? )

Mediums/ Media Used Possibilities include, but are not limited to: Sound/ Video Images/ pictures Found objects (i. e. figures, toys, natural materials, paper clips, Legos…See PES “Fresh Guacamole”) Fabric/ paper/ metal/ mixed materials Ink/ paint/ chalk

Style

Style

Tone See more great ad designs at http: //pencilscoop. com/2013/12/the-50 best-print-ads-of-2013

Tone

Color Palate

Organization/ Layout/ Balance

Practice Round: Describe the symbols/ icons, color palate, layout, style, and tone of the following images. Why did the creators make these choices?

Practice Round: Describe the symbols/ icons, color palate, layout, style, and tone of the following images. Why did the creators make these choices?

Practice Round: Describe the symbols/ icons, color palate, layout, style, and tone of the following images. Why did the creators make these choices? See more great ad designs at http: //pencilscoop. com/2013/12/the-50 best-print-ads-of-2013

Quick Write Sketch your visual definition. What medium(s) will you use? What is the benefit of this? What are the challenges of using this medium? What style will your image have? What tone? How do you hope this will impact your audience? What color palate do you hope to achieve? Why? How will these colors feel to your audience? How will you organize/ layout your visual? Why? What do you hope the impact/ effect of this will be? In your write-up, be sure to explain each design choice you made and what you hoped the impact would be.