Department of cultural and social communica tions Professor

Department of cultural and social communica tions. Professor Moiseeva Agnessa. Manageme nt of Communic ations

What mean corporation Communication connects corporation with external environment. A corporation has the following resources – people, financies, technologes, raw materials and the structure of organization. The major function of any corporation is solving problems connected with use of resources and interaction with external environment.

What mean corporation The notion of «corporation» is used in three meanings. Firstly. A corporation is a social institute with specific status and is considered as an autonomous objects. Secondly. The notion corporation may mean specific activity which involves distribution of functions, coordination of actions. Thirdly. Organization is a structure which has a specific type of connections as way of joining parts into a unit.

What mean communication Communication is understood as the joint use of information. Each social team as big social team or little social team use information pursuing the own needs and interests. Communication in corporation is considered as a process which is defined by social-cultural tendencies.

What mean communication Communication is main process in any corporation. Each corporation has a system of communication with the help of which the information is obligatory transmitted. Therefore communication is often called «the nervous system» of the corporation.

The role of communication in management. Management means purposeful regulating influence on an objects. To govern communication is: To define aims of communication. To define the ways of reaching these aims. To plan reaching aims. To organize the realization of plans To coordinate interaction of components of communicative processes. To control a communicative process, especially feedback. To correct a process by the result of communication.

The effectiveness of management is the skilful use of the system of communication in an organization, awareness of peculiarity of information exchange on all levels. The system of communication involves communication nets, which suggest sending and receiving information with the aim of useful interaction between the members of the organization.

Communicative nets are the connection of individuals, who participate in a communication process with the help of information flow. A communicative net provides: firstly – the reality of realization of strategic plan of an organization and secondly – implementation of tasks and initiatives in subdivisions. A communicative net is a combination of individuals who participate in communication processes with the help of information flow. In this case we examine communicative relation between individuals.

Communicative net define the manner, number and type of information, which each member of the organization obtains. A communicative net is a marker, which testates about the canals of information exchange which either are open or closed for members of the organization.

Horizontal and vertical communications are two distinct and common types of relationships inside an organization. They are driven by internal communication, and the type of relationship is based on the position of each participant within the organization. Horizontal and vertical communications are each important to overall organizational success.

The horizontal communication Horizontal relationships are those that involve two people or a group of people on a similar job level within the organization. This can include colleagues within a company or department, or a work group or team that works collaboratively as part of regular work processes. The importance of teamwork in the workplace has increased in the 21 st century, making these types of horizontal relationships especially important to business success.

The horizontal communication A horizontal communication is one that lacks a definite hierarchy of leadership. The horizontal structure of organization is more apt to change than the vertical model. The reasons for this have to do with the complex relationships that naturally develop between people

Culture and horizontal communication Individuals who regularly interact with each other tend to develop their own culture that determines their mutual attitudes and ways tasks are accomplished. No culture is static, but is always evolving as people negotiate and communicate new ideas. Without a fixed structure provided by a hierarchy of management, this process of cultural evolution will be even more pronounced. A horizontal organization is inherently a cultural organization.

Horizontal communication and ideas As interactions between people become more important in a horizontal organizational structure, more ideas will be exchanged through normal conversation. These ideas may be implemented in a more timely manner, as there will be less regulation and red tape than presented in a traditional management structure. The organization will evolve as ideas are exchanged and then implemented in a rapid manner.

The conflict and horizontal communication Conflict will grow from any prolonged interaction between people, as their interests will occasionally diverge and they will have different outlooks on the world. Conflict will be more common in a horizontal organizational structure, as there will be more interaction between different kinds of people. As this conflict is managed it will tend to force evolution within an organization as new conflicts force new business decisions

Horizontal communication and autonomy Workers within a horizontal organization will tend to have more autonomy than those working within a vertical structure. As there are fewer formal rules to follow, workers will be freer in their actions. As they experience this autonomy they will be more likely to develop their own methods of accomplishing their work. This diversity of approach will cause a natural evolution within an organization as newer practices supplant old ones--both good and bad

The formal and informal communications Horizontal relationships in business typically include both formal and informal components. Formal aspects of the relationship include work discussions, sharing of information and other communication intended to drive work forward. Informal communication and attributes are also very important in horizontal business relationships. Many organizations encourage development of peer-to-peer relationships by providing social opportunities and team-building activities. Horizontal relationships also develop through informal encounters during work break conversations and occasionally in outside of work activities.

The vertical communication Vertical communications exist when two people interact that are on different positional levels within an organization. This typically means a superior to subordinate relationship exists. These relationships often involve an employee relating to his direct supervisor. It can also involve relationships that stretch across two or more levels of hierarchy within the organization. For instance, in some organizations, top managers may try to build a sense of teamwork and cooperation by regularly interacting with front-line employees.

The upward and downward Vertical communications develop through either upward to downward internal communication types. Upward communication in an organization takes place when a lower level employee communicates to a higher ranking employee or manager. Downward communication involves communication initiated by a manager to his subordinate or subordinates

The style of communication Communicative style is way with the help of which an individual creates communicative interaction with others. There a lot of different communicative styles, which people use in interpersonal communication. There a lot of approaches to the definition of styles. The knowledge of styles helps to define the way an individual will construct his own behavior.

The style of communication Many researchers consider that the styles of communication are crossed with the styles of direction. The direction is manipulation by people in the process of communication, interaction and style is a set of methods, techniques of realization of directing influence. There are different classification of directing styles, such as autocratic, democratic and nominal.

Types communicative space in organization Each organization has its own unique type communicative space and information exchange between its members. This situation declares the importance of the factor of interpersonal interaction in an organization. Interpersonal interaction characterizes the level openness and adequacy of feedback. The level of openness and frendliness of an individual in the processes of communication has the aim to obtain a similar reaction and find out the way our action is perceived.

Communicative style Many researchers consider that the styles of communication are crossed with the styles of direction. The direction is manipulation by people in the process of communication, interaction and style is a set of methods, techniques of realization of directing influence. There are different classification of directing styles, such as autocratic, democratic and nominal.

Management of information If communication is a process, information this something that transmitted in this process. Information, which is transmitted in an organization is social information. If a source of information is a subject of management, this information means management information.

Management of information Scientists suggest that we should differ management information depending on the functions of a management processes. Because a information is divided on a few of levels.

Management of information The information which is necessary for making a solution is basic information. Information which is used realizing a decision is called organization information. Such information is called requlating information. At the end of management cycle registrating-testing information appears. It is important to divide information into external (interaction with environment) and internal (circulating inside organization).

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