Department crest goes here OASIS Plan Name of

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Department crest goes here OASIS Plan Name of campaign TBC – need image COMMUNICATIONS

Department crest goes here OASIS Plan Name of campaign TBC – need image COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED

Department crest goes here Campaign objectives Use this section to outline your objectives –

Department crest goes here Campaign objectives Use this section to outline your objectives – what is your communication activity trying to achieve ? COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED 2

Department crest goes here Audience insight Use this section to outline your audiences and

Department crest goes here Audience insight Use this section to outline your audiences and any insights you have on them COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED 3

Department crest goes here Strategy Use this section to outline your strategy – use

Department crest goes here Strategy Use this section to outline your strategy – use the insight to set out the approach you will apply. You will also need to cover proposition/messaging and channels. COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED 4

Department crest goes here Implementation Use this section to set out how you will

Department crest goes here Implementation Use this section to set out how you will deliver your communications and what tactics you will use. COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED 5

Department crest goes here Audiences Use this section to set out the journey you

Department crest goes here Audiences Use this section to set out the journey you want your Audience to go on as a result of your communication activity Audience Think Feel Do How Eg - working mums More support available to help with childcare Govt understands their needs and is working to address them Increase in satisfaction with childcare offer • COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED • Targeted paid social posts to audience Drumbeat of events, news stories 6

Department crest goes here Evaluation Use this section to outline your evaluation approach. Follow

Department crest goes here Evaluation Use this section to outline your evaluation approach. Follow the GCS Evaluation framework to set out how you evaluate your communications inputs Outtakes Outcomes Organisational Impact Eg - content development No. of articles or broadcasts Awareness of issues Advocacy by third parties • COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED Uptake of service provided 7

Department crest goes here Timeline of activity Timing Use this section to set out

Department crest goes here Timeline of activity Timing Use this section to set out campaign activity and when key milestones in the activity will be reached General activity in Pink; key milestones in Blue January February March April COMMUNICATIONS – OFFICIAL SENSITIVE UNCLASSIFIED 8

Department crest goes here OASIS Plan Name ofDepartment crest goes here OASIS Plan Name of
Department crest goes here Communications Strategy 201617 NameDepartment crest goes here Communications Strategy 201617 Name
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