Denotation and Connotation Key Learning Written and oral

Denotation and Connotation

Key Learning: Written and oral communication uses persuasive devices. How do persuasive devices make a message influential? 0701. 5. 2, 0701. 5. 4 Unit Essential Question: Concept: Persuasive Devices Concept: Connotative and Denotative Meanings Lesson Essential Questions: How do I identify different types of persuasive devices? How do I distinguish between the connotative and denotative meanings of words? Concept: Fact and Opinion Concept: Slogans Lesson Essential Questions: How do I differentiate between fact and opinion? What makes a slogan effective? What are examples of facts and opinions in advertisements and other texts?

Activator: What Does This Mean? • On your notesheet, write the meanings of these words: –Home: –House: –Residence: –Dwelling:

Activator: What Does This Mean? • The words home, house, residence, and dwelling all have the same basic definition, but the meaning of each word is very different.

Activator: What Does This Mean? • What is the definition of home, house, residence, and dwelling? • ……Where a person lives at any given time.

Activator: What Does This Mean? • Even though these four words have the same DENOTATION (DICTIONARY DEFINITION) they all have different meanings, or CONNOTATIONS.

Activator: What Does This Mean? CONNOTATIONS –Home: cozy, loving, comfortable –House: the actual building –Residence: cold, no feeling –Dwelling: primitive or basic surrounding

Denotation • Denotation is the strict dictionary meaning of a word. –Denotation is the literal meaning of the word.

Connotation • Connotation is the emotional, cultural, and imaginative meaning or association surrounding a word. –A connotation of a word can be either positive or negative.

Examples (AP #1) • If something doesn’t cost a lot, we can call it either CHEAP or INEXPENSIVE. This is the DENOTATION of the words inexpensive and cheap. - Which word has a positive connotation? - A negative connotation?

Examples (AP #1) • When we put something into something else, we can call it either INVESTING or GAMBLING. This is the DENOTATION of the words gambling and investing. - Which word has a positive connotation? - A negative connotation?

Examples (AP #1) • When something has never been there before, we can call that either NEW or UNPROVEN. This is the DENOTATION of the words new and unproven. - Which word has a positive connotation? - A negative connotation?

Examples (AP #1) • When someone is very careful with their money, we can call them either STINGY or THRIFTY. This is the DENOTATION of the words thrifty and miserly. - Which word has a positive connotation? - A negative connotation?

Examples (AP #1) • If someone is buying a car, and they can choose a USED or PRE-OWNED vehicle, which has the positive connotation?

Let’s Practice! (AP#2) • Remember, a word can have a positive or negative connotation. • Using the words on the next slide, match up the positive connotation word with its negative connotation word.

Let’s Practice (AP#2) 1. 2. 3. 4. 5. Proper Brave Fascinating Hilarious Smile A. B. C. D. E. Weird Outrageous Smirk Foolhardy Snobby

Which Has the Positive Connotation? (AP#3) 1. Which headline would you be likely to find in the Cub’s hometown paper? a. Cubs Destroy Cards 5 -3 b. Cards’ Effort Falls Short; Cubs Win 5 -3

Which Has the Negative Connotation? (AP#3) 2. Which newspaper does not favor the development project? a. Mall to Destroy 300 Homes b. Mall to Bring 3, 000 Jobs

What Does The Word Chicken Mean In These Titles? (AP#4)

Class Activity Word Chicken Denotation Bird; fowl Positive Connotation food Negative Connotation afraid Mutt, mongrel Dog Bold Curious scrawny Slender Smart Pig Mysterious Laugh unique; fascinating cackle

Summarizer • Connotative/Denotative worksheet options.