Demography and Population Pyramids HSB 4 U Chapter

Demography and Population Pyramids HSB 4 U Chapter 5 Day 1

Demography Activity • Target people, were you able to determine what your label said? How? • Marketers, how did you go about selecting your target people? • Who was not targeted? Why? • Observers, please comment on what you saw during the activity, from both the target people.

So, what kind of information are companies looking for?

Social Trends • In social science these are not fads, fashions or the latest things. • These are “large scale changes in a society. ” – Anthropologists study how they affect ______ – Sociologists study their impact on _____, ______ and _____ – Psychologists study how they affect _______

Demography • “the study of changes affecting human population” • “is concerned with the overall population, the immediate phenomena that alter it as a whole (births, deaths, migrations), or changes in its composition (sex, age, marital status, language, religion, education, income, etc. )” The Canadian Encyclopedia. (N. d. ). Demography. Retrieved from www. thecanadianencyclopedia. com

Demography – Synonyms • Population analysis • Population dynamics • Vital statistics

Interests of Demographers • • • Fertility Mortality Migration (immigration, emigration, rural-urban) Aging Diversity Labour market Participation rate Marriage Divorce

Uses of Demography By For (e. g. ) Gov’t Planning for future services such as hospitals Businesses Knowing customers’ buying habits; planning where to locate a new store Organizations (such as charities) Knowing how many immigrants will come to a city in the future School boards Where will schools have to be built and/or closed

Population Change • Natural balance of births, deaths, movement of people (immigration & emigration) – What would be the best kind of balance for a country such as Canada? What kind of situation are we in now? • Define from page 146: – Natural increase – Natural decrease – Net migration • Therefore, population change = natural inc/dec + net migration

Population Pyramid (PP) • A quick way to determine population characteristics and some change over time • A type of graph that demonstrates population patterns by age and sex – Cohorts = age groups or categories – Male and female % of total population shown – Describe the shape of the base, middle and tip for 1961 and 2006? • What does a PP not show (or tell you)?

PP 1996 Natural Resources Canada. (2004). The atlas of Canada; population pyramid 1996. Retrieved April 25, 2012 from http: //atlas. nrcan. gc. ca/auth/english/maps/peopleandsociety/age 1996/can_graph. gif/image_vi

PPs for 1966 and 2006 Canadian Institutes of Health Research. (2007). The future is aging. Retrieved April 25, 2012 from http: //www. cihr-irsc. gc. ca/e/34013. html

PP 2006 Statistics Canada. (2009). 2006 Census: analysis series – findings. Figure 7: different cohorts among the age pyramid of the Canadian population in 2006. Retrieved April 25, 2012 from http: //www 12. statcan. ca/census-recensement/2006/as-sa/97 -551/figures/c 7 -eng. cfm

Group Task • Using the 2006 Population Pyramid (blue with generation names), identify: 1. What we mean by the base of the PP and what it was like in 2006 (narrow, medium, wide) 2. What we mean by the top of the PP and what it was like in 2006 (narrow, medium, wide) 3. What we mean by the middle of the PP and what it was like in 2006 (narrow, medium, wide) 4. Which generation do you think has had the most impact on Canada as it has gone through its life stages (children, teenagers, adults, seniors)? Why?

Social Impact of Baby Boom • What happens when a country’s population rises a lot during a short period? Year Canada’s Population *By 1966 half of the population was under 24 years old. Now that group makes up 25%. What is the impact of a large generation as it gets older? • 1946 12 million 1966 20 million*

HW • • Complete Reproducible Worksheet 5 -1: Demographic Groups – just dates – using pages 145 -147. Begin Gen. Y Demography Assignment.