Demographics The demographics of every community is different

Demographics � The demographics of every community is different. Let’s create a common understanding of the populations you serve. ◦ Introduce yourself and your organization’s primary focus. ◦ What specific needs will your constituency have in an emergency/disaster? ◦ What resources do you need most in a disaster? ◦ Does your organization have a social media program or plan? If so, please describe the channels you use and how you use them.

Let’s Frame the Scenario ◦ A blizzard will be moving through the region, with massive amount of snow and wind. ◦ Anticipated snowfall is expected to be in the 2836 in range in a 36 hour period. ◦ Snowfall is expected to begin in the next 24 hours. ◦ Winds will be gusting upwards of 20 -30 mph and the windchill will be hovering around 0 degrees. ◦ Large swaths of the region will be experiencing periods of power outages. ◦ Snow removal crews will be staged and ready to clear, however many streets will remain unpassable for large periods of time.

What’s the Preparedness Message? ◦ Collectively, within your group, craft messages to post on your Facebook and Twitter feeds that applies to your identified community. ◦ Lean on each other’s expertise, craft messages to convey crucial info or point people to necessary resources ◦ For both Twitter and FB, put your group # before the message. ◦ For Example ◦ 12 - Blizzard coming, 28 in of snow, seek supplies, shelter and food for 3 days, for more info go to http: //bit. ly/1 a. Gyy. MA #blizzard 13

What’s the Response Message? ◦ Collectively, within your group, craft messages to post on your Facebook and Twitter feeds that applies to your identified community. ◦ Lean on each other’s expertise, craft messages to convey crucial info or point people to necessary resources ◦ For both Twitter and FB, put your group # before the message. ◦ For Example ◦ 14 - Snow will be letting up soon, anticipated end at 8: 30 pm according to @weatherchannel – track snow plow progress http: //bit. ly/Lzi. Mq 0 #blizzard 13 ◦ 11 - #ARC Shelter opening at Cardinal Midieros High School, if able to shelter in place stay home http: //rdcrss. org/ai. VTx 8 #blizzard 13

What’s the Recovery Message? ◦ Collectively, within your group, craft messages to post on your Facebook and Twitter feeds that applies to your identified community. ◦ Lean on each other’s expertise, craft messages to convey crucial info or point people to necessary resources ◦ For both Twitter and FB, put your group # before the message. ◦ For Example ◦ 9 – Still without power? Submit your info at Com. Ed FB page http: //bit. ly/17 p. RUo. Y #blizzard 13 ◦ 12 - FEMA Disaster Recovery Centers are set up to report to learn more watch this video http: //1. usa. gov/I 3 ycp. V #blizzard 13

What’s the Heck Does this Mean? ◦ Did you find that your messages evolved? ◦ Did you think that your message needs to be tailored to your community or are you able to have messages that apply to all people.