Demographic Trends Baby boomer generation represents 26 of

Demographic Trends Baby boomer generation represents 26% of Americans § § Wealthy, but many small businesses do not actively pursue it Travel, financial planning, and health care will continue to grow as boomers age Millennials/Generation X number around 75 million and are not solely concerned about money § Concerned with advancement, recognition, improved capabilities, and need direct, timely feedback © 2017 by Mc. Graw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 42

An Untapped Market for Small Businesses » » Another growing trend is the growing number of immigrants living in the U. S. and provides another untapped market for small businesses The Latino population is the biggest and fastest growing minority segment in the United States—and a lucrative market for businesses looking for ways to meet the segment’s many needs © 2017 by Mc. Graw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 2

Technological and Economic Trends ü ü Internet usage continues to provide new opportunities Increase in service exports § ü Economic turbulence provides both opportunities and threats § ü Creates new opportunities to expand operations abroad Can react quickly to change and can stay close to their customers Deregulation of the energy market & alternative fuels § Worldwide energy markets are valued in the hundreds of billions of dollars © 2017 by Mc. Graw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 44

Imgur Photo-Sharing Ø Imgur is a photo-sharing hub filled with trivial and humorous photos (company only has 11 employees) v v Popular as a meme site v It charges users of the site $24/year if they want features like unlimited data storage Company generates income by posting display advertisements from movie studios and videogame publishers § v v Users do not have to register to show approval or disapproval of a photo Users upload 1. 5 million images every day Becoming one of the most visited sites in the world © 2017 by Mc. Graw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 45